The U.K based luxury brand, Truefitt & Hill plans to take its niche and luxury services to Dhaka, Bangladesh in affluent neighborhood of Gulshan Avenue. They have plans to explore the demand in other cities in India.
Istayak Ansari of of Lloyds Luxuries Pvt. Ltd. shares, “The Indian grooming market, over time, has been paying for having quasi-neglected men’s needs. ‘Looking good’ is no longer the domain of women and mirror time is now being shared with both sexes. The rising urban middle-class population and improved distribution channels in Tier II and III cities are also expected to stimulate growth through 2020, whereby ample opportunities for T&H to mushroom its finest grooming products and services in different cities of India, we are glad to host Ms. Broughton and explore opportunities for T&H vis-à-vis strategizing on male grooming business in India.”
For the first time T&H India introduced Joanna Broughton; the Executive Director, Truefitt & Hill Global alongside Katie and Alice Broughton. who is visiting India with an outline of Global and Indian Brand Expansion.Ms. Broughton became involved with Truefitt & Hill where she has played a key role in the initiation of the corporate re-positioning process in terms of which the brand’s marketing strategy was radically revised, company’s image and brand’s status addressed and a massive restructure of product offering was affected, both in terms of the product mix as well as product packaging and presentation. The success behind this process translated into hugely strengthened brand credibility which Truefitt & Hill enjoys today, while its current status, as a one of the leading men’s grooming companies in the world, has led to T&H’s rapid expansion both in UK as well as in international markets.
Superior and distinct services offered by Truefitt & Hill are The Royal Shave and Haircut, Classic Shave and Haircut, other hair treatments, Royal manicure & pedicure, head massage, facials, etc. and offer complimentary valet service, wi-fi, refreshments with every visit. They also have an exclusive VIP Room called Royal Suite for that special engagement, business meeting, or simply just to relax and unwind! Truefitt & Hill also offers a complete grooming range of 150 products for men which includes shaving products, fragrances, hair, skin & bath products and shaving accessories.