Kolkata: With formal registration opening today, the Red Road lies in restless impatience for the throbbing hearts and pulsating steps as Kolkata gears up for the third edition of Tata Steel Kolkata (TSK) 25K’ on Sunday December 18.
With an aim to encourage everyone to participate and indulge in an active sporting lifestyle, the event includes five categories the 25K (Elite and Amateurs), Open 10K, Ananda Run (5 km), Senior Citizen’s Run (4 km), and Champions with Disability (4 km). The feature races 25K and the Open 10K Run are compulsorily timed race categories.Face of the Event: Captain courageous, Prince of Kolkata and Bengal’s very own Dada who gave the Indian team its swag and verve, one and only Sourav Ganguly has been roped in as the Face of the Event. Sourav Ganguly, Face of the TSK 25K said, “Today, running is one of the fastest growing sport in the country and it is a proud moment for Kolkata to host India’s Premier 25 K run, the Tata Steel Kolkata 25K. Running brings with it a sense of freedom, joy and confidence with every step and I am extremely happy to be a part of this running revolution. Tata Steel 25K Kolkata is a positive step towards spreading the message of health and fitness and I urge the people of Kolkata to come out in huge numbers to support the event.
Speaking on the occasion, Peeyush Gupta, Vice President — Steel (Marketing & Sales), Tata Steel, said: “Tata Steel is delighted to bring to the people of Kolkata the third edition of the Tata Steel Kolkata 25 km run (TSK25K), eastern India’s most popular running event that has the 10 km run, Ananda Run for 6 km and the only place in the country to have a 25 km run. In addition to being a unique run, it is also an opportunity for us to strengthen our engagement with society and provide a platform to the community to support various philanthropic causes”. Vivek Singh, Jt. MD, Procam International, said, “We are all aware that Kolkata is the cultural and cerebral capital of India. I am very happy to say with conviction that it is fast becoming a sunny advertisement for a healthy lifestyle. This year, Sourav Ganguly is the Face of TSK 25K and this will certainly add a fillip to the event. We extend a warm welcome to him. We would also like to express our gratitude to the Government & civic authorities, the West Bengal Athletic Association, all our sponsors and especially the people of this city for their relentless support and faith in our event.”
NEW THIS YEAR:
Growing in stature and goodwill amongst corporate India as much as with the running community, TSK 25K is pleased to announce four new associations – Timing major SEIKO as the Timing Partner; World leaders in Nutrition, Health and Wellness Nestlé as the Nutrition Partner; S-CROSS, The Premium Crossover, Maruti Suzuki India Ltd. as the Driven By Partner and ORSL as the Restoration Partner.
ORSL: Keeping in line with the vision of anticipating needs of the runners and creating solutions to enrich the running experience at the TSK 25K, ORSL extends its help in restoring electrolytes & energy to the zestful and vibrant running community by associating with the event as the Restoration Partner.
It’s a matter of great pride for ORSL brand to be associated as the Restoration partner of TSK 25K. It’s a fantastic sports platform which aims not only to shape the running community in India but also attempts to build the right awareness for the prevalent social challenges, something we at Johnson & Johnson feel deeply about, said, Dinar Mhatre, General Manager OTC – New Business.
Mr. Sanjeev Handa, Vice President, Marketing, Maruti Suzuki India Ltd said, “The S-Cross is ready to lead the way at Tata Steel Kolkata 25K in Kolkata. We are proud to be the Driven By partner of an event that stands for inspiring success. We are prepared to achieve new milestones for S-Cross and the event. The S-Cross takes its #RunAbovetheOrdinary philosophy of motivation forward, with the aim of inspiring runners to do better, run harder and achieve more. By establishing this association successfully, we hope to continue encouraging the world to live and perform Above the Ordinary.”
FIT to RUN: Fortis Hospitals, Anandapur, launched first-of-its-kind FIT TO RUN membership program for all the TSK25K 2016 participants. As part of this membership, participants can enjoy an array of exclusive complimentary and discounted services.
“We are happy to be associated with TSK25K one of the best platforms for encouraging healthy lifestyle. We take this opportunity to inform that Fortis Hospital, Anandapur has a full-fledged sports medicine department adept in handling all sports related injuries and rehabs. In line with this thought we have launched the FIT TO RUN privilege card that will encourage all the registered participants of TSK25K to take care of their health and injuries,” said Samir Singh, Zonal Director –Fortis Healthcare (East)
PUMA RACE DAY & FINISHERS TEE: As an added motivation for all the 25K confirmed participants, PUMA has introduced the exclusive Race Day Tee. Also all age category winners in the Open 10K will receive a Finisher’s Tee.
Commenting at the launch, Abhishek Ganguly, Managing Director, PUMA India, said, “PUMA is overwhelmed to be associated with the TATA Steel Kolkata 25k run for the second consecutive year now. Last year, we saw a huge number of people enthusiastically participate in the 25K run and we have our hopes high for this year too! PUMA, as the fastest sportswear brand has always focused on running through its cutting edge products and key event association. With this association, we aim at connecting with the running community in India better”.