The benefits of baby wearing are plenty, including baby closeness which promotes bonding, increase in levels of the two key hormones for lactation – oxytocin and prolactin and enhanced communication with the baby. We, at Pinkathon, ahead of each main event, organize baby wearing walks in each city to spread the message that being a mother isn’t an excuse, it’s an opportunity.
The first ever baby wearing walk in the beautiful city of Kolkata was held on the 5th of March at 4 PM at Rabindra Sarobar. 30 enthusiastic baby wearing moms attended the event, where they walked with their babies and Milind Soman for 1.5 kms. The youngest baby was all of 7 months old! Milind also briefed the moms about the importance of taking care of themselves and encouraged them to do push-ups and squats, and the moms had to perform squats with their babies if they wanted a selfie with Milind. What better way to spread the message of fitness.