Kerala Tourism now embarks on another ambitious marketing campaign in 2019

With the inauguration of the Kannur International airport, Kerala is the only state in India to have four international airports. Flanked by the Arabian Sea and shielded by the Western Ghats, Kannur is now gearing up to become a favourite in tourist itineraries. Home to the piquant Moplah cuisine, land of forts and folklores, the new airport hopes to establish Malabar, which shares boundaries with Coorg, Coimbatore and Mysore, as the new tourism gateway to South India.

“With the inauguration of the Kannur International Airport, the world can now wake up to the wonders of Malabar. Kerala Tourism will leverage upon established destinations in North Kerala like Bekal and Wayanad, whilst giving thrust to lesser known micro destinations in Kannur and Kasaragode districts, like “Valiyaparamba Backwaters, Kuppam & Ranipuram,” said Shri. Kadakampally Surendran, Hon’ble Minister for Tourism, Kerala.

 

“Kerala has always promised to be an enriching experience for travellers, and art has been the crux of our tourism initiatives. It is our mission to peg Kerala as a soul stirring travel experience. We begin this year gracefully with a weeklong potpourri of dance forms at the Nishagandhi Dance Festival, which just concluded last weekend in the capital city, and have many other festivals planned for the rest of the year including the Nishagandhi Monsoon Festival” said Smt. Rani George, IAS, Secretary (Tourism), Govt. of Kerala.

 

Kerala Tourism now embarks on another ambitious marketing campaign in 2019 with a series of Partnership Meets being organized in 10 cities across India. With remarkable participation in Ludhiana, Chandigarh and Delhi in  January this year, and in Jaipur, Bengaluru and Hyderabad earlier this month, Kerala Tourism officials are delighted to be in Kolkata now and look forward to the Partnership meets being held later this month at Visakhapatnam, Chennai, and Madurai.

 

A combination of a cultural feast of Kerala’s traditional art forms and its attractive tourism products, these Partnership Meets provide opportunities for the tourism Trade in the respective cities to interact with over 40 tourism industry players from Kerala. The Partnership Meet also showcases the presentation of a short 30 minute cultural program, a visual storytelling that showcases the various art forms of Kerala, to unveil the village life and folklore of God’s Own Country. 

 

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