HMD Global, the home of Nokia phones, today announced its second consecutive year of partnership with Kolkata Knight Riders (KKR) as principal sponsor. As part of the association, Ajey Mehta, Vice President and Country Head – India, HMD Global and Venky Mysore, CEO, KKR together unveiled a campaign that pivots the special experiences being built on ground, as well as online for Nokia phones and KKR fans across India. The partners also introduced for the first time, new knights who will be part of the KKR team this IPL season viz. Harry Gurney, Joe Denly, Carlos Brathwaite, Nikhil Naik, Shrikant Munde, Sandeep Warrier, KC Cariappa and Prithvi Raj Yarra.
Commenting on the partnership, Ajey Mehta, Vice President and Country Head – India, HMD Global said, “We continue to work hard for our fans – their love and support has made us one of the most trusted brands* of India. We believe technology should be accessible to all and so we build phones for everyone. In that context, our association with KKR is very similar, as cricket is a game loved by everyone in India. This year once again, we have curated special experiences for our fans across India to take this inclusiveness across everything we do.”
Few of the exciting experiences announced for fans include, special seats in the Nokia branded exclusive fan zone that will provide a great view of the matches; KKR merchandise; and opportunity to meet the KKR team. Fans can follow us on our @NokiaMobileIN social handles and on Nokia phones community forum to participate in fun contests where we will “Look for the fan who is always charged up” that underlines the battery life of Nokia phones; “Scan the field for the fan who can nail cricket commentary” that underlines Nokia phones performance; “Find the KKR know-it-all fan”, that is, the player who can give maximum answers to questions fastest, that showcases Google Assistant feature on Nokia phones.