Godrej targets 20% growth over last year in the forthcoming summer season in the AC segment

 In line with its brand philosophy of ‘Soch ke Banaya Hai’ and the brand value of Environment, Godrej Appliances, one of the leading players in the Home Appliances industry, launched its widest range of eco-friendly air conditioners. The entire range spanning 38+ models, uses only the most eco-friendly refrigerants – R290 and R32, thus offering the lowest Global Warming Potential (GWP).

According to NASA GISS, the global temperature has been on the rise since 1880, at a rate of 1.9F per year. Out of the 19 warmest years recorded till date, 18 were from 2001 onwards alone. Every progressing summer has been warmer than the previous. With increasing emission of Green House Gases, more heat is being trapped in the atmosphere, contributing to the global warming phenomena. India has also been at the heart of climate change debates and with Indian economy looking at rapid growth, the impact on global warming and climate change can not be ignored.

Driven by the brand’s long-term commitment toward the Environment, Godrej Appliances launched its latest range of Air conditioners to deliver maximum cooling but with minimal impact on the environment. With Green at its heart, the new series of Godrej ACs uses only R290 and R32 refrigerant. Both these refrigerants have ‘Zero Ozone Depletion Potential (ODP), causing no harm to the Earth’s ozone layer, thereby protecting the Earth and its atmosphere from harmful ultraviolet radiations of the Sun. Secondly, these refrigerants have the ‘Lowest Global Warming Potential’ of only 3 for R290 and 675 for R32, as compared with other refrigerants with GWP of 1810 and above.

The wide range of Godrej ACs are loaded with features ensuring powerful cooling. The Godrej ACs come with Inverter technology for precise cooling, Twin Rotary Compressor for efficient operation, Smart IOT enabled Diagnosis for easy maintenance, Anti Corrosive Blue and Gold fin Coating on Evaporator & Condenser for trouble free product usage, multi-layered acoustic jacked for Silent Operation, Active Carbon, Anti-Bacterial and Anti Dust filters for air purification, up to 30 Meter long piping flexibility for convenient installation and which also reflects its heavy duty cooling capacity, and many more features, making it another thoughtfully made appliance with innovations that are relevant to its customers.  Godrej ACs come with 10-year warranty on all inverter compressors, and 5 year warranty on other compressors. ACs with R290 refrigerant also comes with an additional 5 year warranty on condenser.

To further enhance its offering during the season, Godrej is providing limited period offers like standard installation at Rs 499/- + GST on all Split ACs along with the convenience of Same Day Installation, 5 year comprehensive warranty on all ACs with copper condenser and attractive finance offers on the entire range.

Commenting on the launch, Mr. Kamal Nandi, Business Head and Executive Vice President – Godrej Appliances, said, “True to our promise of brighter living, at Godrej, our endeavor has always been to delight our stakeholders with innovative, relevant and green technologies, while being true to our commitment towards environment. Being a pioneer in introducing ecofriendly technologies to the world, Godrej Appliances is the first brand to introduce the world’s greenest refrigerant – R290, in the residential Air Conditioner segment. Its expertise in commercially manufacturing, installing and servicing ACs with R290 refrigerant, has received recognition from the United Nations (UNEP)as well. As a responsible organization, we have been working relentlessly, year on year to go beyond the ask. The new range of Godrej ACs with 0 ODP and the lowest GWP, is another leap in that direction, COOLING YOU AND THE PLANET

 

Mr. Santosh Salian, Product Group Head, Godrej Appliances, further added, “Appliances such as air conditioners emit Green House Gases, aggravating the global warming issue. Taking into account the country’s sustainability goals, we bring a slew of 38 new Godrej AC models – India’s most eco- friendly ACs with lowest Global Warming Potential. This new range of ACs use world’s greenest refrigerant R290 along with R32, thereby offering zero ozone depleting potential and minimum global warming potential. For instance, an ACs with R22 refrigerant having GWP of 1810, would require about 49 trees to offset its greenhouse gas emission for 1 year, while an 5-star AC powered by R290 refrigerant comparatively utilizes 29 trees less for the same. Packed with multiple features and technology be it green inverter technology or blue fin anti corrosion protection or Smart IOT enabled diagnosis or twin motor rotary compressor, the ACs deliver powerful cooling, energy efficiency and least global warming. With over 30% of the range in the 5-star segment, we have ensured that both consumers and the environment gain by using these eco friendly Air Conditioners.”

Mr. Sanjeev Jain, National Sales Head, Godrej Appliances, said, “This wide range of eco-friendly products will be available across all channels and leading stores. We are all aware that summers are becoming harsher every year and the forthcoming season will not be different. Although, the AC industry saw a de-growth last year, we are upbeat this year and expect that there will be good demand for ACs in the forthcoming season. With our widest AC range of 38 models we are confident of strengthening our position and growing by ~20% in this financial year.”

Service plays an important role especially in ACs. Godrej Smartcare, the service brand of Godrej Appliances is rated No 1 in an independent research recently. Godrej Smartcare offers the widest service network with 660 service centres and more than 4500 Smartbuddy technicians who you can track via an app24 x7 call centre in 12 regional languages, 160 Smartmobile vans for enhanced reach and faster service and CSN (Complete Satisfaction Number) which enables the customer to rate the service offered through a unique code. Keeping in mind the urgency in the purchase of ACs to counter the intense summer heat, we are also offering Same Day AC installation in all key cities.

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