Yamaha’s ‘The Call of the Blue’ spark continues to thrill Kolkata


Post the successful ‘The Call of the Blue’ Chennai event, India Yamaha Motor (IYM) Pvt Ltd. hosted its second on-ground brand engagement activity at Eco Park, Kolkata today. The event captured the essence of Yamaha’s global image of ‘Exciting, Stylish and sporty’ by incorporating multiple elements like organising test-rides of Yamaha recently launched motorcycles, showcase and sale of Yamaha accessories, display of Yamaha vintage motorcycles from the customers along with an evening that concluded with the live performance by the famous M-Sonic music band. The aim of such events is to establish a sense of pride and belonging amongst the Yamaha owners and loyalists, thus providing a unique flavour of what Yamaha stands for – exciting, stylish and sporty. After Kolkata, ‘The Call of the Blue’ is all set to enthral the audience of Hyderabad on Saturday, 6th October.

During the national announcement of the brand campaign, Mr. Motofumi Shitara, Chairman, Yamaha Motor India group of companies had said, “Yamaha’s global corporate mission of realizing kando should be expressively achieved through all of its products or related experiences. Being a #CustomerFirst brand, it is our duty to create delightful experiences for customers that can enrich their lives in the long run. The launch of “The Call of the Blue” should convey Yamaha customers or any customer of two wheelers about the brand’s commitment to provide highly advanced technology as well as treasuring style through its two wheelers. The launch of new products under the campaign launch will offer exciting experiences put together by the Yamaha uniqueness.” He further added on this occasion, “Yamaha is extremely convinced to put together a brand engagement event following a vibrant riding culture of Kolkata which is also a growing market for Yamaha. The excitement and style that is offered to Yamaha customers through such initiatives is only what counts for us as a ‘kando’ creating company.”