With the launch of the Honda WR-V, the Japanese car maker has finally entered the highly competitive sub-4 metre SUV/Crossover segment.
The WR-V is an all-new Sporty Lifestyle Vehicle based on Honda’s globally successful Jazz platform. It features a Sporty and Sophisticated exterior design, high quality spacious interiors with advanced equipment, top of the class fuel efficiency, powerful performance and full range of safety features.
WR-V is the first model developed by Honda R&D India along with Honda R&D, Japan, to match the needs and aspirations of young Indian customers who are looking for status, comfort and have an active lifestyle. The R&D in India has specifically worked on design & engineering concept suitable for right-hand drive and India-exclusive powertrains.
Speaking at the launch, Mr. Yoichiro Ueno, President and CEO, Honda Cars India Ltd. said, “The fast-evolving Indian market has shown strong demand for compact vehicles that are stylish, comfortable and have premium features. With the launch of the Honda WR-V, we would like to provide joy for recreational usage and comfortable driving for daily use in the city for customers in India. We are confident that WR-V will help us to fortify our premium image in all segments.”
“Kolkata is one of the most productive markets for Honda Cars India Ltd. in the eastern region. We are extremely thankful to our customers in West Bengal and in India at large, for their faith in the brand. We strongly believe that the Honda WR-V would very aptly compliment the lifestyle of the people in Kolkata,” he added.
The WR-V has been developed under the concept of “Refresh for Urban India” which is built around 3 core concepts of Urban Active Lifestyle that is high seating stance & ground clearance, Smart Compact Exterior with Spacious Interior along with Versatility & Utility, Pleasurable high quality interior & class leading fuel efficiency.