India’s premier sports nutrition brand Six Pack Nutrition has entered into a procurement arrangement with Glanbia Nutritionals, an Ireland-based nutrition company, to bring world class whey protein products to Indian customers. Six Pack Nutrition will now use Glanbia’s Provon brand of instantised Whey Protein Isolate and Avonlac brand of instantised Whey Protein Concentrate in Six Pack Nutrition’s IsoPro, 100% Whey, Whey ABC as well as Raw Whey.
Under the arrangement, Six Pack Nutrition’s IsoPro, a pure whey protein isolate, will carry the Provon brand logo on its label and other promotional materials. Six Pack Nutrition will get access to isolate made using Glanbia’s proprietary Cross Flow Microfiltration (CFM) technology that uses a natural, gentle processing regime resulting in a product with excellent Biological Value, PD-CAAS and extremely high levels of undenatured protein. This makes it the top choice for all elite athletes who want to build lean muscle or lose unwanted fat.
Several Indian brands of whey protein isolate offer between 83-85% protein content, Six Pack Nutrition Iso Pro Whey Protein Isolate powder gives you 89% whey protein in its purest form. Each serving gives you 28.5 g of supreme whey protein isolate with more than 6.5 g BCAA with zero fat, zero sugar and zero carbs. IsoPro has been able to achieve the best-in-class macros because IsoPro is made from only 4 ingredients with zero fillers, thickeners or gums, so that it is packed with the highest quantity and quality of unadulterated whey protein isolate. The aspartame-free formula is also free from any banned substances and the lactose-free formula makes it ideal for lactose intolerant consumers. IsoPro is priced 40% lower than an imported product with similar nutrition profile using the same ingredients.
The Indian dietary supplement market is expanding at a rate of 10% per year to reach $3.8 billion by 2020. With this arrangement Six Pack Nutrition wants to help the Indian consumers to lead a healthier life with the intake of right quantity and quality of protein in their diets.
Founder Director of Six Pack Nutrition, Samit Mehta said, “Combining technology from innoWHEYte Nutrition USA with ingredients from Glanbia and manufacturing in our own FSSAI licensed state-of-the-art manufacturing facility enables us to bring to the Indian consumer a product at par with global standards with assured quality. Through our authentication feature, our consumer is able to ensure that the product he is buying is genuine. We also get every batch of our product tested by an independent lab accredited by NABL for the protein content and publish that report on our website www.sixpacknutrition.in so that a customer can check for the batch he has bought that what is claimed on the label is actually available in the product. We are looking forward to broaden our association with Glanbia and bring more novel concepts to India.”