Amway India, the country’s leading Direct Selling FMCG Company, has opened an Express Pick & Pay Store today in Howrah. The store is located at 140/2, Salkia School road, Opposite to Ghasbagan maidan, Howrah. This is the forty fifth such store opened by the company in India as a part of its strategy to increase consumer outreach. The store’s format is similar to a ‘Mini Shopping Centre’ which gives an opportunity to the Amway consumers and distributors to touch/feel and purchase the high-quality products offered by Amway.
On the occasion, G S Cheema, Sr. Vice President, North & East, Amway India, said, “West Bengal is one of the top three markets for Amway India and there is a high level of appreciation for Amway products in the state which is why we have opened the third Express Pick & Pay store of West Bengal in Howrah to support our direct sellers and consumers. This store will play a key role in increasing availability and visibility of Amway’s products to consumers in the city.”
Amway India sells more than 130 daily use products across categories like Nutrition, Beauty, Personal Care and Home Care. Amway products are popular not just in India but across the world. Nutrilite is the world’s No. 1 selling vitamins and dietary supplements brand* and has established itself as a leading brand in the vitamins and dietary supplements category in India as well. In skin care segment, Artistry is among the world’s top five, largest selling, premium skin care brands** while ‘Attitude’ is a premium skincare and cosmetics brand targeted at Indian youth. The product range has been developed keeping the needs of Indian consumers into consideration.
Amway India has been entering newer categories and recently forayed into consumer durables segment with the launch of a premium cookware range Amway Queen and the Energy Drink and Sports Nutrition segment (Whey Protein) with XS. Amway’s weight management program called ‘W.O.W.’ (Will over Weight) has also received a great response from the consumers.
All Amway products will be available at the newly opened Express Pick & Pay store.