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BLAZO
Nalin Mehta, CEO, Mahindra Truck and Bus Division, Mahindra & Mahindra Ltd during the launch of “BLAZO” in Kolkata

Kolkata:The Automobile industry is continuously evolving. Not just light vehicles but there is a great evolution in the heavy vehicles segment too.Mahindra BLAZO comes at a time when the industry demands a fresh change and a product that truly answers their needs. Whether its customized features, FE, smart truck, better mileage, lower TCO, less maintenance or anything else; the answer today is BLAZO!
Powered with FuelSmart technology developed by Mahindra to provide businesses a competitive winning edge, the FuelSmart switches let the customer choose between superior mileage and unmatched power as and when the business demands. The BLAZO by this technology provides drivers with options between turbo, heavy and light modes. Each mode squeezes the maximum efficiency from the mPower FuelSmart engine and gives unbeatable mileage.In commercial vehicles there is a challenge to provide a single solution of engine and vehicle power-train configuration to multiple applications and variants. The FUELSMART technology, with its multi-mode switches, will help drivers in choosing the correct mode based on load and road conditions, thereby leading to efficiency.

On being asked about the company’s performance in HCV category, Nalin Mehta, CEO, Mahindra Truck and Bus Division, Mahindra & Mahindra Ltd. said, “The HCV sales have gained momentum in the country and grew by 34% last year while Mahindra’s sales in the category registered a growth of 64%. Currently, we have a market share of around 4% in the category and we are hopeful to double the market share in 2-3 years.”
They are even guaranteeing uptime on its breakdown service by getting the truck back on road in 48 hours or less, or they will pay the customer INR 1000 per day! This is a huge promise as far as the after-sales services are concerned.
With the new launch ,Mahindra is aiming to capture a larger share in the commercial vehicle segment and is all set to give a tight competition to rivals like Tata & Ashok Leyland.

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