Kolkata :The Indian automobile industry, currently, seems to be driven largely by the compact segment, be it sedans, utility vehicles (UVs) or otherwise. Industry players say about 70 per cent of the volumes are coming from such sub-four metre long cars. Analysts feel that the reason behind the popularity of the segment is primarily traffic congestion in big cities, as well as increasing consumer preference for stylish vehicles.The differentiated tax structure for smaller and larger vehicles in the Indian market has resulted in the emergence of a unique category of compact sub-4 metre sedans and utility vehicles, which are finding increasing favour among consumers. The excise duty on sub-4 metre vehicles is 12 per cent, half that on larger vehicles. Manufacturers can reduce the length of the vehicle and introduce the products at aggressive prices. -Debuted on February 2 and showcased the day after at Auto Expo 2016 in New Delhi, the Ameo could be a game-changer for Volkswagen in India as well as in other small-car dominated markets.Volkswagen Ameo to be available with a 1.2L 3-cyclinder MPI engine and 1.5L 4-cyclinder TDI engine.The Ameo underlines the company’s philosophy of offering the best of technology and safety standards packaged at an attractive price.
Kamal Basu , Marketing & PR Head, Volkswagen India said, “Keeping in focus the comfort and convenience of its driver and passengers, Volkswagen Ameo will be equipped with first in segment features like cruise control and rain sensing wipers along with static cornering lights. Safety is always been of paramount importance for Volkswagen and Ameo is equipped with dual front airbags and ABS as standard fitment across variants.” He adds”The Ameo will be available across all Volkswagen showrooms starting July 2016. Customers also have the option to pre-book the car through the dedicated mobile app available on the Google Play Store.”
The car will be available in five colours — blue silk, reflex silver, toffee brown, candy white and carbon steel.