Uber to focus on UberPOOL, launches #SwitchToPool campaign in six cities in India



Uber, the world’s largest on-demand ride-sharing company, today announced the launch of #SwitchToPool campaign in six cities in India, where it currently offers uberPOOL – New Delhi, Mumbai, Bengaluru, Kolkata, Hyderabad and Chennai. With uberPOOL as a key product focus for the company, this campaign aims to accelerate Uber’s efforts to offer carpooling and ride-sharing as credible solutions to the growing menace of rising pollution levels and congestion in the city. In a landmark move, Uber will encourage more riders to use uberPool by making it the default option on the app for riders and rolling out special ‘pledge and win offers’ through the end of the year. In its boldest move ever, the company will also share the impact made by riders across India on the environment by switching to pool through a live microsite that will be updated on a daily basis. Additionally, riders will get a weekly update on their personal contribution to encourage them to continue to be a part of the solution.


“Congestion is more than just an annoyance; it’s a drain on our cities, our economies, our health, and our planet. With 22% of all CO2  emissions globally coming from transportation, Indians are facing exposure levels that are anywhere from 4 to 12 times the safe level of annual air pollution, based on data from WHO. I have personally seen the impact more visibly in Delhi with its recent alarming levels of smog. Currently, on an average we have just one person in a car at any given point, with the average asset utilization rate as low as 5%. So while vehicles are congesting the roads, only few people are being actually transported from point A to point B. Ridesharing and carpooling on the contrary, allows us to put ‘more people in fewer cars’, – essentially turning every car into a shared resource,” said Mr Amit Jain, President of India and South Asia, Uber.


“We believe that tackling pollution levels and congestion requires concerted action and collaborative partnerships. Our experience across cities in India and globally shows that alternate methods of commute, carpooling and ride-sharing have made a tangible difference. Today, more than 20% of our rides are on uberPOOL in the cities where we offer the service2. As a responsible corporate citizen, we want to be a part of the solution and we are confident that the citizens will get an opportunity to partner with Uber, and make the future of their cities better,” he added.


UberPOOL has been one of the most innovative offerings of Uber, enabling people going the same way at the same time to share their journey, by bringing carpooling at the tap of a button. Selecting the uberPOOL option connects the rider real-time with 1-2 passengers heading in the same direction. Shared rides are up to 50% cheaper than traveling solo on uberGO, irrespective of the destination and adds just a couple of minutes to the total ride time.


In India, since the launch of uberPOOL in December 2015:

·         Saved over 32 million kilometres travelled

·         Saved over 1.5 million litres of fuel

·         Cut over 3.5 million kgs CO2 emissions  


As a part of the #SwitchToPOOL campaign, Uber will also be announcing a slew of interesting promotional offers through the end of the month to raise awareness amongst citizens and encourage them to Pool their rides.


In the old app3, here’s how riders can #SwitchToPOOL:




1.    Slide over to the uberPOOL or uberGO option

2.    Set your pickup location and destination and choose how many seats you need

3.    You’ll see 2 options – “Share your car” and “Get your own car”

4.    Choose “Share Your Car” for the carpooling option and a fixed fare upfront, so you know exactly what you’re going to pay

5.    Choose “Get Your Own Car” to travel solo on uberGO

6.    Request! You might get matched with other passengers heading in the same direction

7.    Regardless of whether you’re matched or not, the fare will always be less than traveling solo

8.    Currently uberPOOL is available only between 7AM – 11PM, 7 days a week. You can choose to use Cash, PayTM, Credit or even a Debit card.


3. Uber globally announced the roll out of the new rider app, built ground up. It will be available to  all users in India over the next couple of weeks.


In the new app, here’s how riders can #SwitchToPOOL:





1.    Input your destination

2.    Select the uberPOOL option

3.    Each pool ride can accommodate you + 1 person

4.    Request! You might get matched with other passengers heading in the same direction

5.    Regardless of whether you’re matched or not, the far