Toyota Kirloskar Motor launches its “global car” Yaris across India

 

Toyota Kirloskar Motor  launched its versatile sedan –Yaris in India fueling excitement across country. As one of the most anticipated cars of the year, Yaris boasts of advanced and emotional design, superior comfort, shining ride quality and quietness, dynamic efficiency and class-leading safety and technology. Customers can make their bookings at any of the authorized Toyota dealerships across the country with deliveries beginning from today. Toyota expects to deliver around 1000 plus Yaris to customers on first day of the delivery.

Based on the ‘one nation one selling price’ strategy*, Yaris is now available across all dealerships (All India) at the same price at an attractive range of ₹ 8, 75,000/- to ₹ 14, 07,000/. *Prices will be same across the country at ex-showroom level, however the final on road price may vary based on local road tax and levies. Unveiled earlier this year at the India Auto Expo 2018, the new sedan comes in four grades and mated to a 7 speed CVT (Continuous Variable Transmission) or 6 speed MT (Manual Transmission) engine, offering effortless and dynamic driving.

Built on the Toyota philosophy of QDR, Yaris offers 11 first-in-segment features such as the Power Driver Seat, 7 SRS Airbags, Roof Mounted Air Vents, Tyre Pressure Monitoring System, Front Parking Sensors, CVT across all grades and more.

 

Speaking on the occasion, Mr. Akito Tachibana, Managing Director, Toyota Kirloskar Motor, said “Toyota is here to deliver ever better cars that set a benchmark in safety, quality, durability and reliability. Indian car market is highly competitive and customer preferences are changing with time and exposure to globalized products. Yaris is the most celebrated sedan globally and comes loaded with range of first in segment features.  We have prioritized customer safety in the car offering class leading safety features.  We are happy that the strengths of the product has been recognized, we are confident that Yaris will be a standard on the Indian roads when it comes to matching up with the evolving taste of Indian customers.  We would like to thank customers for the confidence and trust they have shown to Toyota products over the years”

Commenting on the overwhelming response, Mr. Raju B. Ketkale, Senior Vice President & Director, Toyota Kirloskar Motor said, “We have received overwhelming response from customers across India. We are happy that in less than a month of announcing the price and opening the bookings, we have collected nearly two months equivalent of customer orders. In line with our customer first approach, we had started our production last month itself to cater to be able to match our supply to the customer demand and reduce the waiting period as much as possible. We look forward to shipping around 4000 plus Yaris across the country for customers by the end of May. We hope to service all these customer orders by the end of this month which will take us amongst the top 3 in sales in the petrol segment.

 

In addition, we have 60,000 plus customer enquiries on Yaris which gives us the confidence that the customers are recognizing the value propositions that this product has to offer in the market. With the test drives already having begun across the country we are sure to see more conversions into customer orders taking place.Toyota has always strived to keep up with the evolving customer needs and with the Toyota Yaris we have ensured that we offer unbeatable safety, comfort, quality and excellent ride handling with advanced and emotional design elements.  We are confident that this car will cater to customers with a discerning taste who are constantly on the lookout for something better. With the CVT option available across all grades it will also be well accepted by woman drivers in India.“

 

*Prices will be same across the country at ex-showroom level, however the final on road price may vary based on local road tax and levies.

 

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