A record breaking 1 million tourist arrivals from India has ensured that the government of Thailand is to add 12 more provinces to the tourist map this year, aiming to build on the success of last year’s tourism inflows.People keep coming back because they think of Thailand as their second home
Q. Thailand is a hugely popular destination in India, what kind of targets you have for the Indian market this year?
Ans- We are targeting a growth of 8-10%
Q. Which are the other new segments that you are looking to target in India?
Ans- New segments that we are looking are Women, senior citizens, bachelors and bachelorettes. Considering that senior citizens are now venturing out of India and their figures are rising.
Q. Any new products that you are planning to introduce?
This year we will continue to promote new destinations and itineraries for the India Market. Beach Destinations like Trang, Koh Tao,Koh Samet, Koh Phagan and Khao Lak and the Hills of Thailand like Chiang Mai and Chiang Rai have started becoming popular in the India market.
We are also going to focus on promoting Thailand for sports tourism like Golf, Marathons, Muay Thai (Thai Boxing)as well as biking/cycling holidays in Thailand.
Q. Kindly throw some light on the consumer and trade activities that you have planned this year?
Ans-We are doing Luxury road shows, FAM trips, joint promotions with travel agents, B2b & B2C events like SATTE, TTF, OTM, ITM, Wedding & Luxury fairs, etc.
Q. Why is India emerging as a crucial international market for Thailand?
ANS- India is emerging market for Thailand considering that the outlook for outbound tourists from India is set to grow by leaps and bounds. Thailand being the first preferred destination due to exponential growth. Not only are Indians high spenders but are also looking at Thailand for big fat Indian weddings, celebrations, film shoots, MICE and for leisure travel. Thailand provides for everything and to all segments. India is also amongst the top ten markets for Thailand.
Q. New Destinations that are attracting travellers especially from India and generally from all around the world?
ANS- First time travellers from India like to go to Bangkok and Pattaya. The repeat visitors like to go to Phuket, Samui, Krabi, Chiang Mai. Also you may be aware that Thailand is a very popular destination for Indian weddings. Closed to 400 weddings are held in Thailand. Not only weddings but celebrations such as anniversary, birthday, graduation, family re union and bachelor parties are also very popular. Hua Hin, Pattaya, Rayong, Phuket, Khao Lak are the favorite destinations for weddings. Samui and Krabi are popular for honey mooners. New destinations are Koh Chang, Chiang Rai, Khao Yai are the new destinations for Indians.
Q. What is the leisure traveller from across the world now looking for?
ANS- Leisure traveler looks for experience, comfort, hospitality, easy accessibility, a destination that welcomes you. Variety and cost effective, world class facilities yet reasonable, Thailand offers all.
Q. Recently TAT has appointed Golf ambassador, how do you feel it will boost golf tourism in the country?
ANS- TAT has appointed lady golf Ambassador since we are celebrating ladies month in August being Her Majesty, the Queen of Thailand’s 84th birthday. This coincides with our marketing strategy. Appointing an Indian Golf Brand Ambassador will go a long way in bring awareness and promoting the game to the country as a lot of people can relate to it. Thailand as you are aware has large no. of world class golf courses which are reasonable and easily accessible. Golf is gaining popularity in India and many of the golfers are looking to combine holiday, shopping, Spa etc. with a game of golf. World level tournaments are also taking place in Thailand.
Q.Could you enlighten our readers about ‘month for woman travellers’?
Tourism Authority of Thailand designated August 2016 as a ‘month for woman travellers’, in a way of marking Her Majesty Queen Sirikit’s birthday, to encourage the growth of global and domestic female traveller segment in conjunct with our strategy to promote Thailand to be a Quality Leisure Destination.
In order to promote this initiative and inspire female travellers to come to Thailand, TAT has come up with five different promotional concepts: Beautiful LOOK, Beautiful SHAPE, Beautiful RETREAT, Beautiful MIND, Beautiful EXPERIENCE, which are all designed to meet the varied needs of women travellers and to boost Thai tourism products and services that are geared towards female travellers.
Q. What’s your view TAT participation at TTF Kolkata 2016?
Our focus at TTF would be to meet and engage with the Travel Trade from East India and introduce new properties, attractions and destinations in Thailand which they could further promote and sell to their clients. TTF will also give us an opportunity to promote Thailand as a destination to the consumers.