Thomas Cook (India) Ltd., India’s leading integrated travel company, announced an association with Dev Adhikari starrer, Hoichoi Unlimited to increase connect with the new age travellers from East India.
As a travel partner, Thomas Cook plays an integral part of the story both visually and thematically as the film showcases the travel experience of four friends from Kolkata who embark up on a bachelor’s trip to Uzbekistan.
Rajeev Kale, President & Country Head – Holidays, MICE, Visa & Passport Services, Thomas Cook (India) said, “The movie is in perfect synergy with our philosophy especially given that it is a travel based film.”
He further added, “East India is a key source market and forms critical part of our leisure business. We are eagerly looking at this association to connect with Bengali youth especially from tier 2 and 3 cities.”
Speaking on the association, Tollywood youth icon and avid traveller, Dev Adhikari said, “We are extremely honoured to be associated with Thomas Cook. Since the movie is a travelogue we couldn’t think of a better travel partner.”
East India comprises 10 % of Thomas Cook’s business with YoY growth of 25%. Some of the top favourite travel destinations of travellers from East India include Europe, Far East (Malaysia/ Singapore/ Thailand) and Middle East. Newly emerging travel destinations like Sri Lanka, Bali, Japan , Vietnam and Cambodia, Russia and Uzbekistan are also very popular among the new age travellers.
Hoichoi Unlimited is an upcoming Bengali comedy film directed by Aniket Chattopadhyay. The film produced by Dev Entertainment Ventures features Dev, Koushani Mukherjee, Puja Banerjee, Roja Paromita Dey, Arna Mukhopadhyay, Kharaj Mukherjee and Saswata Chatterjee in lead roles. This movie will be released in Bangla, Hindi, English and several other international languages. Moreover, the film will be released in Russia, Tajikistan, Kazakhstan, Uzbekistan, Ukraine and Azerbaija.