Signature Start Up Masterclass’ session in Kolkata had the acclaimed author Amish Tripathi share his passion to paycheck journey during a free-spirited chat with the witty host Cyrus Sahukar.
During the Masterclass session Amish said “The decision to become a full time writer was a pragmatic decision. I decided to become a full time writer only after the success of my second book. Before The Immortals of Meluha, I had written no fiction. The book began during a conversation between my family and me.My family and I were watching one of these televised historical series. We call our Gods ‘devas,’ and demons ‘asuras,’. Interestingly, Zoroastrian Persians refer to their Gods as ‘ahuras’ and demons as ‘daevas,’ the opposite!So we had a debate what if the ancient Indians and the ancient Persians had met? Obviously, if the ancient Persians and the ancient Indians had met, they may have called each other evil, because one person’s God was another person’s Demon.. Who would be right?’The answer, we concluded, was neither. They’re just two different ways of life. I discussed this with my family and they asked me to write it down. And when I did, it actually was more of a philosophy thesis than a book.But later, following the suggestions of my brother and sister-in-law, I transformed the philosophical writing into an adventure, a thriller. And that’s how the journey began.”
Talking about the challenges , Amish said, “More than 20 publishers rejected the book claiming it would never appeal to India’s youth.My agent went ahead and published my book because every other publisher rejected it. And the agreement with my agent was that I would invest in and do my own marketing. My wife gave me an idea. She suggested that we could print the first chapter of the book with a proper cover and just distribute it free of cost at the cash counters of the all the major chains. She said that if people liked it, they would come back and buy the main book. We did this some three weeks before the book was slated to release, and what happened was, many people read the first chapter, and started coming back and asking: ‘Where’s the book?’ So, the book chains became confident and they placed bigger orders than what they would have normally done. Additionally, we made a trailer film and put it on YouTube. We got a lot of hits.”
The Shiva Trilogy (The Immortals of Meluha, The Secret of the Nagas & The Oath of the Vayuputras) and The Ram Chandra Series (Scion of Ikshvaku, other titles to follow) has sold 3.5 million copies in the Indian subcontinent since 2010, with gross retail sales of over Rs. 100 crores, making the Shiva Trilogy the fastest selling books series in Indian publishing history. The Scion of Ikshvaku, the first book of the Ram Chandra Series, was the highest selling book of 2015.The Indian language translations of Amish’s books have sold 5 lakh copies.
““I believe that if you can balance the heart and the mind, not only can you pursue your passion, you can also ensure that your dreams work in the practical world as well. I would love to share my story and life-lessons and that is the reason I am very happy to be a part of Signature Start Up Masterclass.” signs off Amish.