Tecno mobile, an offline premium smartphone brand of Transsion Holdings announced plans to expand its footprint in India by launching range of smartphones in 15 states. Earlier in April’17 TECNO Mobile unveiled its ‘Made for India’ ‘i’ series product portfolio in 3 markets – Rajasthan, Gujarat and Punjab.
TECNO Mobile i-series of smartphones is in line with company’s philosophy of ‘Think Globally and Act Locally’. The product portfolio is ‘camera-focused’ based on ‘Indian photography preference’ survey conducted with a sample size of 2000. TECNO aims at redefining the night photography with its PIXELEX image processing engine that enable consumers to capture images truer to Indian skin tones as well as fills light to avoid dark images even in low light conditions.
To boost the consumer confidence all TECNO products come with a unique promise of ‘151’ which offers 100 days’ replacement warranty, 50% buyback and 1-year one-time screen replacement. To further delight the consumers ‘151’ comes as an initial free offering for a limited period for new markets.
Mr. Anish Kapoor, CEO (TECNO & Infinix India) while speaking about the plans said, ““Around 3 months ago we launched our products in only 3 markets in India and the response received have been very good. We aim to replicate this success across other markets and our target is to be among the Top 5 smartphone brands in India by the end of next year. To ensure this we are working towards strengthening our distribution and after-sales service network and make TECNO smartphones available to our customers across India. We are starting with our first Company Owned Service Center in Noida and we plan to open 14 more by the end of the year. Company Owned Service Centers will form an important part of TECNO offline channels to provide consumers with better service. We’ll keep learning from the market and try providing products that match Indian consumer needs and become a daily part of their lives. Currently, i-series is focused on low light photography, battery solution and design.”
TECNO Mobile will retail in 15 major markets of India. In addition to Punjab, Gujarat and Rajasthan, will now also be available in Delhi NCR, Haryana, Odisha, Jharkhand, Maharashtra, Tamil Naidu, Kerala, Karnataka, North Eastern States and Assam, West Bengal, Rest of Bengal, Andaman & Sikkim. The products will now be available across 40000 retail touchpoints in these markets. TECNO is currently supported by 850+ service touch points of Carlcare. Carlcare’s first Company Owned Service Center in Noida will become operational from September 2017. In West Bengal and Jharkhand, TECNO will be present across 8000 retail touchpoints and 70 service touchpoints.
The “i-series” product portfolio of TECNO consist of 5 smartphones – i3, i3 pro, i5, i5 pro and i7 priced competitively in the range of INR 7,990 to INR 14,990 (MOP) and will be available in exciting colors of Champagne Gold, Sky Black and Space Grey.