Tata Motors ready to capture the SUV segment opportunity with Tata Harrier

Tata Motors today launched its much-awaited SUV, the Harrier, which has impressed one and all ever since its concept H5X was first showcased at the Auto Expo2018. Harrier will be on sale across Tata Motors authorized sales outlets in India at a starting price of INR. 12.69 Lakhs, ex-showroom Kolkata, starting today.The Harrier is truly a global SUV, offering a perfect combination of design and excellence. This thoroughbred SUV, engineered on Optimal Modular Efficient Global Advanced (OMEGA) Architecture promises to offer exemplary driving dynamics on varied terrains. The Harrier is the first vehicle to sport the IMPACT Design 2.0 design language of Tata Motors, which will appeal to customers with its stunning exteriors and luxurious interiors.

According to Mr. SN Barman, Vice President, Sales, Marketing & Customer Support, Passenger Vehicles Business Unit, Tata Motors – “The launch of the Tata Harrier is a significant milestone in the journey of Tata Motors’ passenger vehicle business unit. The much- awaited Harrier has created a lot of excitement in the market ever since it was unveiled at the Auto Expo as H5X concept. Customers have admired the Harrier for its stunning exteriors and the legendary pedigree of OMEGA ARC, derived from Land Rover’s D8 Platform. With a perfect combination of design and performance, this SUV is set to be a game changer in the Indian auto sector and promises to surpass all current benchmarks and pave entirely new standards for SUVs in India.”

According to Mr. Pratap Bose, Head – Design, Tata Motors – “Tata Harrier will be the first vehicle from Tata Motors to sport the Impact 2.0 design language delivering extraordinary interior and exterior design, future-ready connectivity and infotainment. Built on the OMEGA ARC, which is derived from Land Rover’s legendary D8 Platform, the Harrier encompasses the capabilities to be an SUV ‘Above All’. We are overwhelmed with the response received from the initial previews and wish to carry the momentum forward following the launch.

Tata Motors promises to offer its customers a very premium ownership experience with the Harrier. Ever since the bookings opened in October, the Company has witnessed many customers booking the vehicle with a desire to own this SUV immediately after the launch. Acknowledging the trust and confidence that customers have shown in the product, all customers who have booked the vehicle prior to launch will get a limited edition collector’s item- a scale model of the Harrier, at the time of the vehicle delivery.The SOUL program, an exclusive community of Tata SUV owners has been strengthened with the launch of Harrier. Customers will be able to embark on iconic drives to unexplored destinations across India and international locations. To make their ownership journey more rewarding, the company has launched a rewards program with which customers can accumulate SOUL points & redeem them for exciting gifts & souvenirs as they drive along in their Harrier.

 

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