Tata Hitachi to consolidate its reach in Bengal with the launch of SHINRAI

(l-r)Mr S. Nakajima – Director THCMCPL and Mr Sandeep Singh MD-Tata Hitachi.

 

Following highly successful launches in the Southern markets, Chhattisgarh, Jharkhand Nagpur, Bihar and Orissa, Tata Hitachi launched the all new backhoe loader, TATA HITACHI SHINRAI in West Bengal. The launch was at Kolkata.

Arevolutionary new offering from Tata Hitachi, SHINRAI is designed and manufactured on the key tenets of capability and reliability. An engineering masterpiece, this machine, with its new and advanced features, stands true to its name:SHINRAI – a Japanese word that means Trust, Reliability and Confidence.

With Industry leading reaches, dig forces, a brand new front end loader geometry and a design built for attachments; Tata HITACHI SHINRAI is a truly capable machine.  This capability is backed by a “high torque at low rpm” engine with enough reserve power across its entire spectrum to provide confidence in its capabilities.

With a spacious, cabin with easy to work controls, fully mechanical drive train, an In-line fuel injection pump, a special warranty &support package and INSITE (Tata Hitachi’s Telematics suite) enabled, with an air conditioned cabin as an optional fitment,Tata Hitachi SHINRAI is sure to evoke confidence and trust amongst customers . This all new Backhoe Loader holds out a promise of performance, power and low operating costs.

Built on the platform of next-gen engineering that can tackle all terrains, SHINRAI is a machine where solid trust meets unparalleled reliability

Speaking at the press conference, Mr Sandeep Singh, Managing Director, Tata Hitachi said,“We are very proud to launch SHINRAI in Kolkata. West Bengal is an important market for us and we are confident that this revolutionary backhoe loader will make its mark immediately. We dedicate this machine to our customer and dealer fraternity.”

Mr Shin Nakajima, Director Sales, Marketing and Customer Service added, “The launch of Tata Hitachi SHINRAI in Kolkata marks another milestone for us. We have launched the machine in South India, Chhattisgarh, Jharkhand, Bihar, Nagpur and Orissa. With the Kolkata launch today we are consolidating our reach and gradually extending our footprint to have a pan India presence by the end of the year.”

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