Tanishq introduces the special Aparupa collection this Durga Puja

The pujo fervour has already set in and India’s most trusted jewellery brand Tanishq has introduced a special collection crafted especially for this Durga Pujo, Aparupa. Taking inspiration from elements intrinsic to pujo, this collection translates the ethereal beauty of the shiuli flower, the traditional alpona and the gorgeous lotus to stunning designs which will definitely resonate with the Bengali sentiment.

Durga Pujo is the most awaited festival for Bengalees, and they come together to celebrate the homecoming of Maa Durga and to invoke her blessings. Tanishq has also geared up to add a special festive touch to the joyous celebration with this new Aparupa collection. It consists of 50 exclusive jewellery pieces, ranging from necklace sets, tie-haars, lohas, shankhas, polas, earrings and finger rings.

Sharing her insights for this, “On behalf of Tanishq, we wish our customers a very happy Durga Pujo. Like every year, we celebrate this festival by offering classic, elegant and distinct jewellery collection to our customers in the East. We are delighted to introduce Aparupa collection this festive season where every jewellery piece in the collection reflects the key symbol of Durga Pujo”Rajeshwari Srinivasan, Regional Business Head, East, Titan Company Limited.

Starting at INR 20,000, this beautiful collection is now available at all Tanishq stores across West Bengal.

Bearing the hallmark of Titan and the assurance of the TATA group, Tanishq has always been at the fore-front of offering the purest jewellery. Tanishq believes in complete transparency in each of their transactions and hence in doing so they have garnered millions of loyal customers across the country continuing to stay the best jewellery brand in the country. Tanishq offers jewellery in both gold and gem-set (22 and 18 karat gold) with over 5000 traditional, western and fusion looks.