Super Shakti strives to achieve 10 per cent of the market share

L-R- Mr. Chetan Yagnik (O.S.D), Mr. Gopal Krishna Sharan (Vice President, Corporate Affairs) and Mr. VP Singh ( Vice President, Sales and Marketing)


At a time when earthquakes, longevity and resistance to corrosion are the most talked about subjects in the construction world, Super Smelters Limited is proud to present its brand Super Shakti TMT Rebar that provides a solution to all three issues thanks to the world class technology that backs its production.

Super Shakti is one of the leading manufacturers of Fe550+SD TMT Bar which is scientifically designed with latest European Technology Double Transverse “Y” ribs. This makes the bars fire and earthquake resistant, provides more strength to the foundation. Its their by gives it longevity.

The cooling line has been specially designed with TEMPCORE (QST) treatment from Belgium to obtain special property of Tempcore Quality. This makes the surface strong and hard while keeping the core soft making the bars more malleable and ductile at the same time.

Super Shakti has a fully integrated facility under one roof to produce steel from iron ore to finished products through world renowned 4th Generation Automation Technology AIC-CAPITANIO that was imported from Italy. Being completely computer operated there is no scope for human error in production and quality and if any error takes place it is detected well in advance by the fail-proof computer system and corrected before any work is affected.

The plant in Jamuria, West Bengal, has 53 MW Captive Power Plant under one roof with own Railway Sliding for hassle free logistic service.

The company established in 1995 has already made an investment in excess of Rs 2000 crores and has already embarked to make investment of another Rs 1600 crores taking its production capacity from its current state of .85 Miotons per year to 1.1 MT per year.

Talking about the plant, Vice President corporate affairs Mr. Gopal Krishna Saran said: “We have generated employment to over 1100  people directly and more than 2000 people indirectly. With the sector seeing a year on year growth of at least 15 per cent conservatively we shall see a boom in this sector over the next few years.”

With infrastructure getting a giant push both regionally and nationally through various government schemes and also private players going big in the real estate market things will look better for the industry.

Talking about Super Shakti TMT Bars, Mr. Gopal Krishna Sharan said: “We are operating in a niche by ourselves. We don’t want to immerse in the red ocean of competition. We are proving with a solution that will last generations and that is our USP.”

The current market of TMT bars sees a consumption of 2.5 Mioton in Channel Sale and 1.5 MT in Project Sale. Super Shakti now striving to achieve 10 per cent of the market share in the region with a straight up target of reaching 25 per cent over by 2020. The other premium products manufacture by the company are ERW pipes, Ferro Alloys, hot rolled coil etc.

Super Smelters Limited is engaged in business of steel manufacturing, steel processing and allied activities for more than three decades. The organisation is having its corporate office at Kolkata and its state of the art integrated steel and power plant at Jamuria industrial estate. Jamuria plant is having facility of Steel Melting Shop, Rolling Mill, DRI, Ferro Alloys, Pipe and Pellet Plant etc. The company has its own railway siding. Super Smelters Limited has established its brand in the name and style of “SUPER SHAKTI” which is now widely accepted in the infrastructure sector for its consistent quality and timely delivery. The organisation has invested in the world renowned “TEMPCORE TECHNOLOGY” from Belgium.

An engineer’s meet were held in Kolkata where engineer in chief Mr. Shrikumar Bhattacharya from PWD and Pranoy Kr, Bhowmick from PHE were present.  The benefits of Y rib TMT bar was presented to them in presence of Mr. Deepak Agarwal (Director), Chetan Yagnik and Dr. V P Singh. They appreciated the product features which newly launched.