Sonalika plans to invest in creating sustainable dealer partnership

Mr. R K Singh
Mr. R.K. Singh, President Sales & Marketing, Sonalika International Tractors Ltd unveils upgraded version of “DI 750 III Rx”

Kolkata: Sonalika the second largest tractor brand exported from India, is now looking to enter an unlikely market for an Indian manufacturer, China.China is world’s second largest tractor markets with 4 lakh units of annual sales (30 HP-100 HP). Sonalika’s market share in exports for the first quarter is 13.7 percent which was 13 percent last year in the same period. When it comes to the domestic market, the company has sold 18,725 tractors as compared to 17,689 tractors of same period last year. In West Bengal, it has sold 819 units in this quarter witnessing a growth of 45 percent in the state. The company has recorded a sales growth of 5.9 percent in domestic market. And 0.7 percent growth in market share in exports.

It has unveiled new technologically advanced DI 750 III Rx with bigger tyre size of 16.9X28. The technology used in the tractor helps produce more power at even lower RPM. This along with greater load carrying capacity due to bigger tyre size helps the farmer to achieve more work output. The company believes that such technological advancement is key to company’s success in important markets like West Bengal.

Currently, Sonalika ITL’s tractors of 35 HP – 60 HP range are mostly sold in West Bengal and company is market leader in >50 HP segment. Seeing vast scope of growth and to further strengthen company’s market share in West Bengal, company endeavors to focus more on 41-50 HP category. Sonalika ITL’s DI 47Rx model tractor is very popular with the farmers and is the key to company’s growth in West Bengal. DI 47RX is versatile & multi-purpose tractor suitable for wet land & dry land application. This tractor features better ground clearance & high backup torque. Moreover, the demand of Sonalika ITL’s tractor model DI 42RX & DI 60 MM Super is increasing its impact in West Bengal, catering to varied farming need.

Mr. R.K. Singh, President Sales & Marketing, Sonalika International Tractors Ltd said, ” Through this launch we aim to further strengthen our market reach in north east. Besides, as a part of our growth strategy for West Bengal market, we plan to invest in creating sustainable dealer partnership. This will involve supporting these dealers with knowledge and infrastructure to cater to new and existing customers. This development will create job opportunities for people & in turn will involve training and skill development of people in the region.”

He further added; ” Going forward, we plan to remain robust with our focus in the region. We believe that our products will increase farmer’s productivity and efficiency by enabling them to earn more and save more. With the trust of over 6 lakh patrons in around 100 countries across the globe, Sonalika ITL is today, the most preferred tractor company internationally.”