Smart intelligence for grocery retail in Europe – digital, mobile – and in English


LZ Retailytics, the international analysis platform of Lebensmittel
Zeitung (dfv media group), is being launched onto the market, following
one year of development. LZ Retailytics has been created by nine renowned
retail analysts with many years of professional experience and provides
the grocery retail industry and its business partners with insight,
analysis and forecast data to support their business in Europe.  LZ
Retailytics will enlighten the industry with its English language digital
and mobile platform, and will additionally deliver workshops, training
courses and projects.

LZ Retailytics continually tracks and analyses the business development of
over 1,000  grocery retail banners in 40 European countries. At the time
of launch, it will provide data for the years 2014 to 2016 and forecasts
for 2017 to 2022. The senior analysts, who are all well connected within
the industry, will compile and analyse this data themselves. Angela
Wisken, Spokesperson of the Executive Management Board of dfv: “We have
designed LZ Retailytics with the same high quality standards that we have
been implementing for many decades in the best specialist media. The
customer response to our market tests has been exceedingly positive“.

LZ Retailytics provides access to relevant and comparable data, insight
and analysis via a user-friendly internet portal at any time of the day
and on every type of mobile device. Specialist focus areas range from
Amazon and the online grocery market to Aldi, Lidl and the discounters,
private label trends, Eastern European retail markets, as well as retail
technology and logistics. Market information can be downloaded on demand
via the Report Builder function, exported directly into easy to compile
PowerPoint presentations or Excel spreadsheets. In addition, users can
access a database that currently contains roughly 9,000 crowd-sourced
store photographs. These offer highly detailed insights into the stores of
all European grocery banners and can be filtered according to various
criteria, for example product categories.

“Through LZ Retailytics we will be offering professionally compiled
market data and insight, thus opening up a new field of business for our
company. We are not merely shifting sales turnover from the classic dfv
markets to digital lines: we are generating genuine additional
business,” explains Wisken. LZ Retailytics will be marketed through
single-user and company licences as well as upgrades of existing LZ
subscriptions. The information services requiring in-person deployment of
the analysts at customer premises will be invoiced at appropriate daily