“Shraddha” Collection – A Tribute to the Elders

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Bandhan Creation — a  one-stop destination store for culture and heritage — today launched its Durga Puja & Shraddha Collection at its Gariahat store.

Shraddha is a dedicated corner in each Bandhan Creation outlet which would showcase objects from dresses to sarees, board games to hobby items, gifts and artefacts especially crafted for the senior citizens. The programme was graced by legendary artistes and writers of West Bengal.

The latest endeavour of Bandhan Creation’s ‘Shraddha’ is a tribute to the elders amongst us who give so much to and make a mark in life. It is not a way of giving back; it’s an inspiration to express our heartfelt gratitude and love for their presence and guidance.

Bandhan Creation is a market — linkage initiative to put spotlight on the undiscovered talent of rural artisans and discover the right price of their products. This unique fashion and lifestyle chain offers designed collection of apparels, home furnishing and decor, candles, decorative artefacts and accessories made by traditional handloom artisans from rural India.

“Introducing a special line for the elderly section of the society has always been my dream and this is my way of paying homage to our seniors. The sale of every product from this store supports the livelihood of the artisans in West Bengal, Bihar, Odisha, Uttar Pradesh, Chattisgarh, Telangana, Rajasthan and a few other states. The plan is to turn Bandhan Creation into a national chain, marking its presence in most Indian states,” said Nilima Ghosh, Managing Director, Bandhan Creation.

Bandhan Creation is a perfect meeting ground for indigenous creativity and modern lifestyle. The collection of home furnishing, table-top items made of wood and cane are connoisseurs’ delight. Potochitra, dokra works, kantha stitches, applique, block prints, terracotta, ceramic and others find a new expression at this outlet. The collection of garments covers men’s and women’s range such as kurta, kurti, tops, dupatta, stole, skirt, palazzo, jacket, shirt made from various fabrics including ajrak, bagru and dabu. The jewellery collection consists of fabric, stone, dokra and silver.

Each and every product that one buys from Bandhan Creation backs its vision and endeavour towards supporting the livelihood of artisans across the country and thus helps revive and promote national heritage.

Four Bandhan Creation outlets are located at Gariahat; EC – 76, Salt Lake City; Eco Park, New Town; and Jessore Road, Kolkata.

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