Schneider ‘Switch on India’ campaign with an aim to reach out to end customers.

Ramesh Jha, Regional Sales Head-East, Schneider Electric India.

Schneider Electric, the global specialist in energy management and automation, has firmed up plans to acquire a bigger market share in the Rs 5000 crore market for low voltage electrical products such as MCBs, RCCBs, Distribution Boards, Switches & Sockets across India. As part of its retail expansion drive in East India, where the low-voltage electrical retail market is pegged at Rs 500 crore the company today unveiled its mobile Van Campaign ‘Switch on India’ in West Bengal and Odisha with an aim to reach out to end customers.

Under the initiative, Schneider Electric will showcase its range of green low-voltage electrical products in Kolkata and engage with local electricians and retailers to generate awareness around safety and efficiency. The van will display Schneider Electric Final Distribution (FD) and Wiring Devices (WD) products. A total of 8 such vans will travel across different electrical markets in the country, covering close to 100 cities over the next one month. The van will travel across the states of Andhra Pradesh, Rajasthan, Tamil Nadu, Karnataka, Maharashtra, Chhattisgarh, Gujarat and Kerala.  

An initiative in line with the Government’s ‘Smart City Mission’ and ‘Digital India’ initiatives: – the presence of this van is focused around to facilitate a deeper engagement with the electrician base and the retail network. The campaign will also generate awareness around safety and energy efficiency amongst Schneider Electric’s channel partners.

Speaking on the occasion, Mr Ramesh Jha, Regional Sales Head-East, Schneider Electric India,“Construction activities in India are on the up and are expected to pick up pace in future. Moreover, government rules and regulations regarding the installation of low-voltage products in residential and commercial establishments and growing inclination of end users towards feature-laden products are likely to improve demand for retail products in West Bengal and Odisha. The mobile Van campaign is a testimony to our commitment towards green India and spreading awareness about the importance of safety, standardisation and sustainable solutions for the end users.”

Buildings, both residential and commercial – are currently responsible for more than 40% of global energy and one third of global greenhouse gas emissions. Through its green range of products, the company seeks to reduce the carbon footprint of buildings which can play a key role in mitigating climate change in India.

Schneider Electric is already executing an Electrician Training program under which it has trained more than 50,000 electricians across India. The company plans to open training centres in 500 districts across the country and help set up a Centre of Excellence focused on power, solar and automation sectors. It has partnered with the Ministry of Skill Development & Entrepreneurship to cooperate in reducing the huge skilled manpower gap in India’s power sector. Under this initiative, the company will also support 100 basic electrician labs under the Pradhan Mantri Kaushal Vikas Yojana (PMKVY).