Living in 21st century with world developing and adopting corporate and western culture,one will think that market for ethnic wear will have been affected badly but surprisingly this is not the case.
Ethnic wear is now preferred choice of Indian Women as it’s a reflection of our rich culture and heritage. Ethnic clothes have found a special place in women’s wardrobe in the recent years and retailers are leaving no stone unturned to cash in trend.
Sabhyata, India’s premium ethnic wear brand launched its first store in Kolkata, expanding the brand’s footsteps into the land of rich culture and growing markets of the country. The store covers the latest fashion trends and the unique style and patterns to sparkle out the ethnicity in their collection. After achieving huge success in the various cities of the nation, the brand now caters in to the land of rich culture to focus diverse fashion needs of the people of Kolkata.
Being famous for its rich culture and entertainment, Kolkata is a prime destination and an epicenter for all commercial, entertainment and cultural activities with a growing corporate lifestyle and more preference by youth to experiment with ethnicity. With the launch of the store, Sabhyata aims to provide an array of unique ethnic apparel to the fashion lovers of Kolkata, offering a mix of fashion forward ensembles, bursting with a kaleidoscope of the season’s hottest hues.The approximate price range of Sabhyata’s collection is between Rs. 499 – Rs. 1799.
Commenting on this launch, Pankaj, Co-Founder,Sabhyata said “It is a pleasure to announce the launch of our first store in a city that is so culturally rooted and where ethnicity speaks its own language. With the launch, we believe that we establish Sabhyata as the most accepted ethnic wear brand in the city among the fashion lovers. This store will cover more collections of Sabhyata with all the latest unique styles and texture rapped in ethnicity.”
According to Anil, Co-Founder,Sabhyata, “Kolkata has always been known for its unique style statement and fashion trends that touches the rich heritage of the country. Being the first store, we are setting our expectation high and will also try to bring in the best of the fashion trends to define ethnicity among the masses.”
Sabhyata has carved a niche position for itself in the apparel segment through its exclusive range of ethnic wears. With stores established all over the country, the brand aims to redefine the ethnic world through its unique designs, vibrant colours and economical pricing.