Pro audio and lighting industry market is growing more mature and technology-oriented

The pro sound, light and audiovisual market continues to mature across India. The massive changes in the recorded music industry have made live performance more important than ever for artists. And the industry that supports these live events continues to innovate, using technology to create a better, closer and more intimate experience for both performers and their audiences.

To kick start with the festive season of India, the regions first ever Expo on Professional Audio and Lighting show – iPAL (Indian Pro Audio and Lighting) Show took place from 7 – 8 September 2018, at the Science City grounds located at JBS Haldane Avenue, Kolkata.


The iPAL Show, over the two days, attracted the entire pro audio and lighting industry professionals involved in the Events and Entertainment industry. “The target or rather the main focus was to draw sound and light professionals as well as Event Management Companies from West Bengal, The Eight Sisters, Sikkim, Bihar, Jharkhand, Odisha, Arunachal Pradesh. The plan is to also to draw traction from the neighbouring developing markets of Nepal, Bhutan, Bangladesh and Myanmar,” confirms Manuel Dias, convenor of the IPAL Show. In total, 27 stalls from different states and countries showcased their specialty products of lights and sound.


He adds, “The business potential is really huge in these regions and the Exhibiting Companies along with their extensive range of pro audio, lighting and LED brands are seriously looking forward to a good show, especially with the markets growing more mature and technology oriented. And this being the very first opportunity to showcase a wealth of their high-quality brands and products to the B2B market, the atmosphere is building up with both Indian and International brands preparing to capitalize on the huge business potential.”


Exhibits on display included a wide range of Professional Audio products, Lighting Gear including stage, entertainment and architectural lighting, Lasers, Touring Sound, Club Sound, Install Sound, Stage Gear, DJ Gear, Music Production Gear, PA Systems, LED Display, Video Mapping Technology and related products for Events Production.


Having read the pulse of the market in the east and the north east, the organisers decided to move forward at the right time and establish this pro audio platform in Kolkata to cater to the growing and strong event and entertainment markets in this region. Leading key players and brands too extended their full support and co-operation to the platform, to explore the business opportunities, untapped since. “As an addition to the already successful INDIAN DJ EXPO, held annually in New Delhi, the iPAL Show will strive to achieve and mirror the same success, in this part of India too. We have launched the iPAL Show in order to bridge the gap between the leading key players and the prospective clients in this region. The region with its vast cultural population, artists and performers and cultural troupes and booming entertainment and hospitality sectors, indeed requires the best in high quality sound and lighting solutions. Thus the iPAL Show is here to meet and cater to this demand and hunger for the latest in products and technology,” admits Manuel Dias, Convenor of the iPAL Show.


iPAL Show is organised by BEATROOTS EXPO AND PUBLICATION LLP,a Mumbai based Trade Fair Organiser and Publishing House, who have been successfully conducting the INDIAN DJ EXPO, five years in a row, at the Pragat iMaidan New Delhi and publishing DISC JOCKEY mag. And INDIAN PRO AUDIO AND LIGHTING SHOW will continue to showcase such beautiful works of lights & sound every year in Kolkata too.