PNB METLIFE JUNIOR BADMINTON CHAMPIONSHIP:platform to identify fresh talent

PNB MetLife, one of India’s leading life insurance company, kick-started the Kolkata leg of the fourth season of Junior Badminton Championship in the city . The tournament one of the biggest National open-platform for Badminton is being held at Sports Authority of India. The first day of the three-day tournament in the city saw over 800 young future prodigies engaging in epic clashes. The fourth season of the tournament promises more exciting and high-octane badminton action. The tournament was inaugurated by Arup Baidya (former International Player) who graced the occasion as the Guest Honour for the opening ceremony in Kolkata.


This year, JBC is scheduled to cover the length and breadth of the country with tournaments in 10 cities – Chandigarh, Bengaluru, Kochi, Lucknow, Pune, Mumbai, Kolkata, Hyderabad, Guwahati and New Delhi. The matches will be played in four age categories – Under-9, 11, 13 and 15 for boys and girls. Top two kids from each category from every city tournament will proceed to the National Finale in New Delhi scheduled on Aug 9-10 to fight for the National title.


The platform is being sponsored by PNB MetLife, with CRY Foundation as the CSR partner. The aim of this initiative is to revive the spirit of the sport by nurturing the right talent at an amateur level, thereby fostering their growth and ability to perform on a global scale.


Mr. Nipun Kaushal, Chief Marketing Officer, PNB MetLife said, “Over the years JBC 4 has become a much awaited event and it is heartening to see the response to the tournament in different cities. We have used an integrated communication approach to promote this Olympic sport so that more children can benefit from playing it.  We expect to have a total of 8000 children participate in this year’s edition. We are committed to provide more children access to this platform. The passion and commitment that we saw today is testament that tomorrow, as national players, these children will cross new boundaries in the sport of Badminton.”


The Guest of Honour for the event Arup Baidya said, “PNB MetLife Junior Badminton Championship has provided the youth of our country a platform to showcase their talent and athletic skills. I am glad to be associated with such an initiative that not only emphasizes on the importance of sports but also encourages the holistic development of sports aficionados”


The national-level tournament, approved by Badminton Association of India (BAI), has in the past four years grown from strength-to-strength to become one of the biggest annual national level platforms for young badminton enthusiasts. Speaking on the occasion, BAI President – Mr. Himanta Biswa Sarma, said, “We are delighted to associate with PNB MetLife Junior Badminton Championship (JBC) 4. Through this initiative young children can now hone their skills and chase their badminton dreams. India has the potential to produce many budding sports stars. Platforms like these take the sport to different parts of the country and make it accessible to all.”