OnePlus to increase focus on offline stores

OnePlus, the global premium smartphone maker, recently opened offline stores in Bangalore, Mumbai and Kolkata . The stores have opened in Jayanagar, 4th Block in Bangalore, Sea Woods Grand Central Mall in Navi Mumbai and South City Mall in Kolkata.

This is in line with the company’s increased focus on additional offline touchpoints in India considering that the Indian market is the biggest revenue generator for OnePlus, making for over 1/3rd of the company’s revenue in 2017. In the second half of 2018, OnePlus is set to open over 10 new offline touchpoints in 10 key markets. Additionally, the company will also be opening an R&D centre in India in line with its commitment to make India its ‘second headquarters’ by year end.

Speaking on the occasion, Vikas Agarwal, General Manager, OnePlus India, said, “With India becoming the second headquarters for OnePlus, we are looking to increase our focus on offline to reach out to the large majority of the Indian market that prefer tangible stores for experience before purchase. However, we will continue to be a digital-first brand.”

“Kolkata is one of the leading markets for OnePlus in India. To cater to its growing user needs, we have recently set up an Experience Store at South City Mall. There is a growing new segment of young students and tech savvy users who are upgrading to premium smartphones. This is the segment that we appeal to, owing to our focus on bringing the best technology and we expect OnePlus to be the brand of choice, in the premium smartphone segment for them,” he added.

According to the recently released Counterpoint Market Monitor Service Data Q2 2018, OnePlus has emerged as the leader in the premium smartphone segment in India with 40% market share, followed by Samsung and Apple at 34% and 14% respectively. OnePlus was also the fastest growing smartphone brand annually, growing at 284%.

OnePlus’ latest flagship, the OnePlus 6 is the first smartphone to be released in India featuring Qualcomm Snapdragon 845 processor with 8GB of RAM and upto 256 GB of storage. The OnePlus 6 – the first in OnePlus’ line of flagships to feature an all-glass design – is the company’s most sophisticated handset to date. With a 6.28-inch Full Optic AMOLED 19:9 display – OnePlus’ largest-ever screen – the OnePlus 6 offers an immersive viewing experience, while keeping a similar form factor to that of the OnePlus 5T.

The OnePlus 6’s dual camera system features a 16MP main camera, supported by a 20MP secondary camera. With an f/1.7 aperture, the 16MP main camera has been bolstered by a 19 percent larger sensor and OIS for outstanding performance in a range of lighting conditions. Portrait Mode is available on the OnePlus 6’s front camera as well as its rear. The OnePlus 6 marks the introduction of OnePlus’ Slow Motion mode, which can capture high-definition video frame-by-frame with astonishing detail, ensuring users never miss the action.

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