Brand longevity dependant on transformation towards sustainability

Dr Sally Uren

Sydney :The environmental and social impact of brands are being increasingly scrutinised by stakeholders, employees and most importantly consumers, and the demand for new products, services and business models that deliver both purpose and profit, is soaring.The world has changed and transparency is paramount. Innovative brand leaders with their focus on positive, sustainable outcomes will thrive, whilst those who fail to deliver will dive.That’s the message underpinning Sustainable Brands, a global learning, collaboration and commerce community of forward thinking business and brand strategists, marketing innovators and sustainability professionals, convening in Sydney, Australia for the first time. The SB16 Sydney conference offers the opportunity for business leaders to join 300+ professionals over three days of plenaries, workshops and networking events, 27 – 29 June 2016 at the Sofitel Sydney Wentworth.

 Dr Sally Uren, CEO, Forum for the Future, works with both individual pioneering businesses including Unilever and Kimberly Clark and global collaborations designed to address system-wide challenges. Dr Uren is coming to Australia for the first time in a professional capacity to headline SB16 Sydney. Based in the UK and overseeing offices in the US, Singapore and India, Dr Uren leads a number of global projects including Net Positive (an initiative challenging businesses to put back more into society, environment and the global economy than they take out), Cotton 2040 (a project aiming to mainstream sustainable cotton) and Tea 2030 (a project to deliver a sustainable tea value chain).“The role of business in delivering solutions to society’s current set of significant and complex sustainability challenges has never before attracted so much attention. And the Sustainable Development Goals and the Paris agreement on climate change emissions give us a shared direction that’s never been clearer. Unleashing the power of business to act as agents of transformative change requires, well, transformation, and SB16 Sydney will provide a platform to discuss the challenges, collaborate, and act to ensure a more sustainable future.

“It’s critical to transform the key systems we rely on and to do that everyone in the value chain must be involved, from the producers and manufacturers right through to the end-user, all working together towards a common aim.”“At SB16 Sydney, I will highlight key opportunities such as system innovation, the circular economy, pre-competitive collaboration and closing the circle between government, business and the consumer/community. I encourage professionals from all industries including marketing, design, construction, architecture, finance, medicine, communication, technology and so many more to join us is shaping a more sustainable future,” said Dr Uren.

SB16 Sydney will lead an agenda designed to educate, inspire and motivate cross-sector industries on how to build, integrate and leverage sustainability into their brands. Through an innovative program of collaboration and information, the event will provide the tools and partnerships to drive business success and positive impact.