Micromax launches Vdeo range to popularise video calling and revive the entry level smartphone segment



Micromax Informatics, India’s leading mobile brand and world’s 10th largest smartphone brand, partnered with Google to announce the launch of its Vdeo range. Aimed at reviving the affordable smartphone segment and popularising the video calling experience, the Micromax Vdeo range is country’s one of the most affordable 4G VoLTE smartphone with pre-loaded Google Duo app. The company launched two smartphones under the Vdeo range- Vdeo 1 and Vdeo 2, which is a complete package with 4G VoLTE, latest Android Marshmallow, spectacular metal body, to kick-start the smartphone adoption in every corner of the country. The smartphones also come with a pre bundled Reliance Jio SIM, which offers three months of unlimited free data and voice calling option to all the Vdeo users.


With Google Duo, pre bundled Reliance SIM, 4G VoLTE, the company wants the consumers to immediately start enjoying the benefits of both 4G and the Duo App.The smartphone will power the next phase of smartphone adoption in the country by hand-holding consumers to upgrade to smartphones. In the coming months, the company will be extending the Vdeo range with the introduction of Vdeo 3 and Vdeo 4.


Commenting on the launch, Mr. Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said, At Micromax we thrive on our understanding of the Indian consumer, consistently deriving insights and delivering innovative products to the market. 2016 has seen a marked slowdown in the long term trend of Feature Phones users shifting to Smart Phones. Two barriers we identified were perceived high cost of data and a lack of a differentiated mass-use case. With the launch of the Vdeo range we have focused on these issues. We believe Video calling that is as simple as making a voice call, in a stable environment, will be a strong use case especially in smaller towns. This feature, coupled with free internet connectivity with the pre-bundled Reliance Jio SIM is a compelling proposition that will accelerate the switch from feature phones to Smartphones. Our leadership position and strong brand equity has allowed Micromax, for the first time in the industry, to bring together key players in the eco-system to deliver a complete solution for our consumers.”

He added “Of course, the Vdeo range is fully loaded with best-in-class features for an entry level Smartphone – including 4G VoLTE, Android Marshmallow, Quad core processors, great battery performance and housed in a premium and stylish metal body. We are extremely proud that we have managed to deliver this bundle of features in phones priced under Rs 5000. ”


Micromax Vdeo 1& Vdeo 2

The two variants in Micromax’sVdeo range, Vdeo 1 & Vdeo 2 feature a 4-inch & 4.5-inch WVGA &FWVGA display, respectively, offering excellent graphics quality enabling users to enjoy video calls & multi-media content. Both smartphones offer an efficient performance with the on-board 1.3 GHz Quad Core processor and a 1GB RAM which enable users to juggle between apps seamlessly. The Vdeo 1 & Vdeo 2 come pre-loaded with the latest Android Marshmallow 6.0 giving users the best Android experience available in the market. The smartphones also sport a 5MP rear camera

Micromax Vdeo 1 Specifications Micromax Vdeo 2 Specifications
4” (10.16cm) WVGA Display 4.5” FWVGA Display
1.3 GHz Quad Core Processor 1.3 GHz Quad Core Processor
5MP Rear + 2MP Front Cameras 5MP Rear + 2MP Front Cameras
1,600 mAh battery 1,800 mAh battery
Wi-Fi & Bluetooth enabled Wi-Fi & Bluetooth Enabled
Jio SIM Pre-bundled Jio SIM Pre-bundled
Price: Rs 4,440 Price: 4,990


and a 2MP front camera. With the 8GB ROM, both smartphones ensure that users can download and store enough applications, documents and multi-media content right on their smartphone. The 4G LTE enabled Vdeo range ensures that users never have to wait for webpages to load or experience any lag during video calls! The Vdeo 1 is powered by a 1,600 mAh battery whereas the Vdeo 2 features a larger 1,800 mAh battery! Both smartphones will come pre-bundled with a Reliance Jio SIM offering users 3 months of unlimited data, priced affordably at Rs. 4,440 and Rs. 4,990 for the Vdeo 1 and Vdeo 2 respectively.