Mahindra YUVO and JIVO to set new benchmarks in productivity and performance


Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), a part of the USD 19 billion Mahindra Group, today announced the launch of its 4 Wheel Drive (4WD) range of tractors under the YUVO and JIVO brands, in the state of West Bengal. The tractors are priced attractively, starting at Rs. 7.12 lakhs for the YUVO 45 HP 4WD (575 DI) and Rs. 4.21 lakhs for the JIVO 24 HP 4WD (245 DI) variants, ex West Bengal. The tractors will be available across the state through Mahindra’s wide network of 138 customer touch points, with immediate effect.

The 4 Wheel Drive feature will provide better traction in slippery or uneven terrain, thereby improving productivity. All 4WD tractors are also equipped with advanced technologies such as DiGiSENSE and both these features are designed to bring in convenience and ease of operation, while ensuring manifold increase in productivity and efficiency for farming operations.


Speaking at the launch, Shubhabrata Saha, Chief of Operations, Farm Division, Mahindra & Mahindra Ltd. said, “At Mahindra, we drive Rural Prosperity by pioneering farm technology which increases productivity substantially and, in turn, improves farm income. Our advanced tractor technology has been very successful in transforming the lives of farmers by enabling them with more efficient ways of farming and optimum use of resources.”


Mr. Saha further added, “We take great pride in presenting a state-of-the-art 4WD product range which will set new benchmarks in productivity in the industry. This 4WD range will provide ease of farming, better productivity and fuel-efficient farming solutions to farmers. This range will be a powerful solution for the fast growing horticulture segment and will cater to rising mechanisation in paddy and potato cultivation.


Launched two years ago, the YUVO has become the fastest growing tractor brand in India. Built on a completely independent platform with a unique and industry first 12F+3R full constant-mesh gearbox in the category, Mahindra YUVO is highly versatile and can be used across more than 30 different farming applications. The advanced technology of the YUVO range helps serve the diverse needs of farmers – from land preparation to harvesting as well as post-harvesting requirements, enabling them do more, faster and better.


Developed ground up, the Mahindra JIVO is a highly versatile tractor that can be used across multiple applications including crop care, land preparation and inter culture activities. The Mahindra JIVO has been designed keeping in mind the latent needs of the horticulture and row crop farming segment and is the ideal choice for the farmer owing to its narrow and compact build and high power. As Mahindra’s first sub 25HP 4WD tractor, it offers high performance that leads the segment with best-in-class torque and fuel efficiency.