Mahindra & Mahindra Ltd launches 7 new products simultaneously under its Supro platform.

Mahindra & Mahindra Ltd., a part of the US $17.8 billion Mahindra Group, has  introduced 7 new products simultaneously under its Supro platform. The company launched 4 new variants of its stylish and spacious Passenger carrier, namely Supro Minivan, Supro Minivan VX, Supro Minivan CNG and Supro School Van and 3 new variants of its modern load carrier, Supro Minitruck, Supro Minitruck CNG & Supro Cargo Van. Priced competitively, the Supro Minivan starts at Rs. 4.71 lac (ex-showroom Kolkata, BS4) while the Supro Minitruck starts at Rs. 4.28 lac (ex-showroom Kolkata, BS4).

 The Supro platform boasts India’s widest range of Passenger & Cargo vehicles with 11 offerings which are available in Diesel, CNG and Electric Variants.

In the small commercial load category, the company expanded its range with the launch of Supro Minitruck, Supro Minitruck CNG & Supro Cargo Van, additions to the already existing Supro Maxitruck, making it a complete range of powerful, profitable Small Cargo vehicles.

In the passenger category, the company expanded its range with the launch of the Supro Minivan, Minivan VX, Supro Minivan CNG & Supro School Van to the already existing Supro, resulting in it a complete range of spacious, comfortable Minivans.

The Supro platform was conceptualised to effectively cater to the needs of multiple segments in the passenger and cargo movement categories, while delivering a superior value proposition.

Passenger Segments

Supro

Travel for large families

New

Supro Minivan

Last mile people connectivity

New

Supro Minivan VX

Low end Contract Carriage for tour & travel

New

Supro Minivan CNG

Intra city people movement

New

Supro School Van

Safe travel for school students

eSupro

Intra city people movement with zero emissions

Cargo Segments

Supro Maxitruck

Inter city cargo movement with medium load

New

Supro Minitruck

Intra city cargo movement with small load

New

Supro Minitruck CNG

Goods movement for cities with CNG infrastructure

New

Supro Cargo Van

Urban Cargo Movement such as couriers, e-commerce

eSupro Cargo Van

Urban Cargo Movement such as couriers, e-commerce with zero emissions

 

Speaking on the launch, Pravin Shah, President & Chief Executive (Automotive), Mahindra & Mahindra said, As the leader in the small commercial vehicle load segment with a market share of 51% in <3.5T category, we are always aiming to understand and address the evolving needs of our customers. The roll out of an entire range of 7 new variants from the Supro platform with their superior value proposition is a strong step in this direction.”

Mr. Shah further added, “The Supro brand is synonymous with Superior performance, Superior operating economics, Superior style and Superior comfort. With the launch of the Supro Minitruck and Minivan, we will further strengthen our portfolio under the “Supro” brand umbrella. I am sure that the Supro platform will go a long way in helping our customers prosper in life, in line with our Mahindra Rise philosophy”.

Built at Mahindra’s state-of-the-art plant in Chakan, Maharashtra, the Supro platform has undergone rigorous and full test cycle runs and has been validated on all performance, safety and reliability parameters. It also comes with a class-leading warranty of 2 years/60,000km (whichever comes earlier).

 

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