LG’s green endeavour on its 20th Anniversary

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On occasion of LG Electronics India’s 20th anniversary, they extends their commitment to the environment by launching a massive plantation drive in 42 cities in association with various NGO’S, Organizations, Government Associations , Schools & Colleges. All the employees along with the LG Officials and LG Customers planted 1000+ trees across multiple cities and took the pledge to protect the environment and make eco-friendly choices to contribute to a greener world.

There was 1000 number of trees planted along with a tie up with Salanpuria Group in Salanpuria Housing society for activity. With this activity, LG once again reinforces the concept of life’s good by playing a positive role for cleaner and greener environment.

Commenting on this initiative, Ajay Sharma, Regional Business Head said “LG has been working closely on the vision of energy conservation and has been taking proactive steps for the same. LG encourages optimum usage of natural resources and uses innovative and effective measures to meet the objectives of Sustainable Development and consumption and production processes. This tree-plantation drive is an initiative towards keeping the environment clean and green and ensuring that development is sustainable in nature. LG is already dedicated to this cause with a line of energy efficient products like ACs, Refrigerators, Water Purifiers etc., which is an important add-on to other environmental protection endeavors.”

Mr. Amit Gujral, Head Corporate Marketing mentions on this initiative – “LG being part of almost every Indian home and working not just as a product selling brand but a conscious and caring brand for the society has been producing products, which are health and environment friendly. A Tree signifies a Cleaner, Greener and Healthier surrounding and also signifies Growth with Care. LG India, since last 20 Years in our country has been living up to such causes and indeed resonating on brand’s promise – Life’s Good!!”

This year, LG has completed its 20-year long journey in the country. Apart from delivering quality products to its consumers the company’s has been making conscious efforts at protecting the environment and saving our resources for future generations with this initiative.

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