KAY2 Steel Limited, youngest and fastest growing TMT Bars player, has launched steel for modern engineering TMT bars ‘KAY2 TMT’ in the city. Mr Sunil Agarwal, Director, KAY2 Steel Ltd., Mr. S. B. Sharma, Senior General Manager, Marketing along with the Directors of Alaknanda Sponge & Iron Ltd (Authorized Manufacturer of KAY2 Brand TMT under user license agreement), Mr. Anand Saraogi, Mr. Vishal Saraogi and Mr. Mukesh Bharuka launched the brand. Over 250 dealers and distributors from West Bengal were also present on the occasion.
‘KAY2 TMT’ is an innovative product that is designed on international standards and provides assured earthquake resistance. Thereby providing optimum security to structures that are subject to unexpected forces like seismic, dynamic impact etc. ‘KAY2 TMT’ is not only technologically advanced but also meets customers’ affordability expectations.
Announcing the launch, Mr Sunil Agarwal, Director, KAY2 Steel Ltd. said, “We are proud to launch ‘KAY2 TMT’ in Kolkata, the city is on a development spree. Visionary smart city project, expressways, flyovers and high-rise structures are already defining the skyline of the city, and this is creating huge demand for allied industries like steel. We plan to increase our production capacity to 1 lac MT per annum in the state by next year to cater to the growing demand and are hopeful that ‘KAY2 TMT’ will witness an overwhelming response from individual home builders and developers alike. and we will capture a huge market share in West Bengal ”
On this occasion Mr. Anand Saraogi Director M/s Alaknanda Sponge & Iron Ltd. (Authorized Manufacturer of KAY2 Brand TMT under user license agreement) said, “We recognize the contributions of dealers who have played a major role in boosting the sales of our brand “KAY2 TMT Bars” and worked towards ensuring its penetration in remote markets of West Bengal. The brand has been received very well by customers and the same is now translating into fruitful business. We are looking forward to a formidable and beneficial association with our dealers which should be a win-win for both.” He also emphasized the need to further strengthen brand positioning of “KAY2 TMT Bars” and make it the most preferred choice of customers.
Addressing the dealers on the occasion, Mr Vishal Saragoi, attributed the strong performance of the company in the state to the strong long-term relationships with dealers. He mentioned that today’s customer is better informed and is increasingly considering the benefits / features of the product besides “Price Tags” before making purchase decisions. He emphasized the need to further strengthen brand positioning of “KAY2 TMT Bars” and make it the most preferred choice of customers.