JSW Cement, part of the US$ 13 billion JSW Group, and leading producer of Green Cement, plans to increase the capacity of its Salboni unit in West Bengal from 2.4 MTPA at present to 3.6 MTPA. This capacity addition is in line with the company’s commitment to strengthen its presence in eastern India, starting with West Bengal, Bihar,Odisha, and Jharkhand. Inaugurated in January 2018, the manufacturing unit at Salboni has already become an integral part of JSW Cement’s growth story in the East. It has quickly grown to serve customers across all the 23 districts of West Bengal. JSW Cement now has a robust distribution network comprising over 3700 dealers and retailers in West Bengal. The superior quality of PSC cement produced at Salboni has established JSW Cement as the only new player to achieve a firm foothold in the ‘Category A’ pricing segment, in a short span of time.
Commenting on its plans for the East, Mr. Gautam Mukhopadhyay, Zonal Head East Zone, JSW Cement, said, “Over the last one year we have catered to the requirements of all our customers in West Bengal, Jharkhand, Bihar, andOdisha through our manufacturing unit in Salboni. Our plans to expand capacity in Salboni reiterate our customers preference and the growth potential for Green Cement in east markets. We are committed to customers in this market and hence are planning investments in capacity expansion, logistics, and strengthening our sales and after sales service teams. We remain committed to delivering superior quality, eco-friendly PSC cement to all our customers in a timely and efficient manner.”
According to Mr. Jerry Lawrence, State Head – West Bengal, JSW Cement said “We are one of the leading PSC cement players in West Bengal. The capacity expansion of the Salboni Unit will enable us to cater to the growing demand for PSC in this State. We will continue to strengthen our presence by furtherstrengthening our robust distribution network. The decision to produce only PSC is in line with our commitment to conserving the country’s natural resources and to reducing the carbon footprint of our operations.”
As part of its strategy to strengthen customer operations and market turnaround, JSW Cement has invested in waggon tipplers to manage inbound logistics. It has also set up a captive power plant in Salboni to achieve better efficiency and uninterrupted power supply. JSW Cement now owns a fleet of trucks to facilitate smooth transport of cement to its distributors across West Bengal. It has dedicated railway rakes for ensuring timely delivery of raw materials as well as transportation of finished goods, thereby ensuring the quickest turnaround time from order to delivery.
JSW Cement holds customer service at the core of its operations. It has set up dedicated technical teams to service all its customers, be it retail or large infrastructure projects. The company has also strengthened its sales force to 150 people with the aim of providing customers with a seamless, and time-saving experience.