JK Masale aims at 50% growth in sales with new business expansion plan

JK Masale, Market Leader with 35% market share in Eastern India in the Branded Spice space  is Celebrating 61st successful years of spicing up food in West Bengal, Assam, Bihar, Jharkhand, Orissa Karnataka & Rajasthan with a record 60% sales growth in last financial year.

Head quartered in Kolkata, an ISO22000:2005 certified company JK Masale, is the first National Brand to pack Whole Spices in India.

Late Sri Dhanna Lal Jain Founder of the company started his business on humble beginning as a broker of spices till he became one of the biggest suppliers of Jeera. And in the year 1954 he was christened as JEERA KING of the East. Hence the brand name JK.

Shri Ashok Jain, Director, JK Spices & Food Products speaking on this historic occasion for the company said ‘’ We are just following what our founder Shri Dhanna Lal Jain always believed and followed .QUALITY & INNOVATION. We have kept the traditions of manufacturing the best Quality Masale also adding new products from time to time. This tradition will be passed onto the next generation. Since last year our product export has increased by 10%. This year our major focus is in exports and we are planning to participate in lot of international trade shows to enhance our international presence. We are constantly participating in trade shows at places like Mumbai, Delhi, Jaipur, Assam, Bangalore, Kolkata, Ahmedabad, Singapore, Bangkok.

Speaking on this occasion Mr. Vijay Jain, Director- Sales& Marketing, JK Spices & Food Products said, “We are happy to announce our business expansion at a time when we are celebrating 61 successful years of our presence in the spice market in the country. The last six decades has been a glorious journey for JK Masale with 10 Million customers across the country. Now with this expansion we are aiming at 50% sales growth of our products.  Also, JK Masale has opened four retails stores in Kolkata, popularly known as the JK Lifestore”.