JK Masale aiming at 100% growth in sales with new business expansion plan



JK Masale, Market Leader with 40% market share in Eastern India in the Branded Spice space  is  Celebrating 60 successful years of spicing up food in West Bengal, Assam, Bihar, Jharkhand, Orissa Karnataka & Rajasthan. JK Masale also announced the signing of Tollywood Actress Mimi Chakraborty as its Brand Ambassador.


Headquartered in Kolkata, an ISO 22000:2005 certified company JK Masale, is the first National Brand to pack Whole Spices in India.


Late Sri Dhanna lal Jain Founder of the company started his business on humble beginings as a broker of spices till he became one of the biggest supplier of Jeera. And in the year 1954 he was christened as JEERA KING of the East. Hence the brand name JK.


Chairman JK Spices & Food Products, Shri Bhag Chand Jain speaking on this historic occasion for the company said “We are just following what our founder Shri Dhanna Lal Jain always believed and followed. QUALITY & INNOVATION. We have kept the traditions of manufacturing the best Quality Masale also adding new products from time to time. This tradition will be passed onto the next generation”.


Speaking on this occasion Vijay Jain, Director- Sales & Marketing, JK Spices & Food Products said, “We are happy to announce our business expansion and signing Tollywood Actress Mimi Chakraborty as our brand ambassador at a time when we are celebrating 60 successful years of our presence in the spice market in the country. The last six decades has been a glorious journey for JK Masale with 10 Million customers across the country. And also those who cannot go to the stores can now order online on Amazon, Big Basket, FlipKart, Place of Origin, Grofers, etc. Now with this expansion we are aiming at 100% sales growth of our products.  Also, JK Masale has opened four retails stores in Kolkata, popularly known as the JK Lifestore”.


JK Masale completely 100% Vegetarian Brand is presently available in Bengal, North East, Bihar, Jharkhand, Orissa, Rajasthan, Karnataka. JK Spices manufacturing units are very well equipped with the most modern packaging machines, printing machines, spice cleaning machines and sortex machines. Sortex machines, which is used to sort out the best quality spices, and hence the quality is maintained day after day.


JK Masale is best known for their POSTO and JEERA and almost every household uses the JK brand for cooking this delicious dish.  JK Masale has officially tied up with Shiboprosad Mukhopadhyay & Nandita Roy’s upcoming film “Posto”.


Speaking on the occasion popular Tollywood Actress Mimi Chakraborty said, “It is my immense pleasure to be associated with JK Masale on their 60th Anniversary. It is a brand that takes pride in every household. I have seen JK Masale in my household since I can remember. I am really excited being a part of the JK family I know JK Masale will keep providing us with years and year of spicy tasty food”.


JK Spices & Food products manufactures, supplies and sells a wide range of Products which include-

  • Whole Spices- Poppy seed, Black Pepper, Cumin seed and Many more
  • Ground Spices like Tumeric Powder & Chilli Powder, etc, etc.
  • Blended Spices – PavBhaji Masale, Chat Masale, Sabji Masale, Chhole Masale, etc
  • Food Products- Soya Chunks,  Sat-isabgol & Sabudana plus many more
  • Premium Spices- Clove, Cardamom & Dry Fenugrek Leaf, etc, etc.
  • Beverages- CTC Assam Tea


JK Masale is traditionally managed business house and its promoters include 7 Jain Brothers who live upto the Jain culture of only pure vegetarian food products. It is the only completely 100% Vegetarian Brand. JK Masale is available in over 1000 outlets & reaches over 10 Million Households.  Today Indian Cuisine is gaining immense popularity in overseas palate, JK exports is Spices Internationally to many Asian Countries.