The American multinational mobile brand, iPhone is ranked as India’s Most Reputed Mobile Phone brand in a study by BlueBytes in association with TRA Research (both part of the Comniscient Group). In terms of sheer volume, Apple iPhone had the highest positive media appearances. The second most Reputed brand in the list, despite the controversies surrounding the exploding Note 7, is South Korea’s Samsung Mobiles, which had a Brand Rep Score 67% lower than the iPhone. The first Indian consumer electronics company to feature in the list and 3rd in All-India featured Micromax with a Brand Rep Score 94% lower than Samsung. The fourth and fifth position is secured by China’s Xiaomi and Finland’s Nokia, which recently promised a comeback in India with two Android phones. 72 mobile phone brands were listed from 12 different countries featured in the India’s Most Reputed Mobile Phone Brands 2017 Report. Of these, Indian origin phones held the maximum positions – 29 brands. 15 are from China and 8 from USA. BlueBytes is set to launch a Report each month that covers different Sectors. The study evaluates Brand Reputation by analyzing media perceptions and consumer perceptions.
“Reputation can be seen as a currency that the brand can earn through positive action, communication, or sometimes erode due to lack of the same. Reputation has to be consistently maintained, monitored, and enhanced. In a cluttered space like the mobile phone industry, with diverse brands attempting to capture consumer attention, customers buy and recommend on the basis of reputation, making it the most important influencer of buying decisions,” said Pooja Kaura, Chief Spokesperson for India’s Most Reputed Brands. Among the top ten, Chinese multinationals Lenovo, Huawei, and Motorola (now owned by Lenovo) rank sixth, seventh, and eighth respectively. LG (South Korea) and Intex Technologies (India) complete the top 10 in this exclusive list.
India’s Most Reputed Mobile Phone Brands 2017 (ISBN: 978-81-932924-5-7), was a study conducted within the Mobile Phone Industry with BlueBytes analyzing news of 72 mobile phone brands in all the major English and Hindi print media (newspapers and magazines) across 9 cities as a representative of the news across all media. A total of more than 60,000 articles related to different Mobile Phone brands were captured in the period between November 1, 2015, and October 31, 2016. In addition to news analysis, the consumer’s perception was also studied and this part of the analysis was contributed by TRA Research, which interviewed 2,500 consumer-influencers on the aspect of Respect. The 56-page, report is available for Rs. 999/-.