The Second edition of COLORS PinkathonKolkata 2018 – Inspiring Partners Bajaj Electricals, India’s biggest women’s run to be held on Sunday, April1, 2018 at Rangers Club Ground, Kolkata. Online registrations for the multi-category run are open at www.pinkathon.in/kolkata
COLORS Pinkathon- Empowering Indian Women, India’s biggest women’s run to encourage and promote fitness & health among women and create awareness for Breast Cancer and other issues relating to women’s health is supported by United Sisters Foundation and promoted by Maximus MICE & Media Solutions.Super model, actor, Ultraman and Pinkathon founder Milind Soman formally announced the launch of the second edition of COLORSPinkathonKolkataat a press conference held at Radisson Hotel Kolkata, Ballygunge.
Present at the conference were eminent dignitaries like101-year-old Mann Kaur, an Indian track – and – field athlete, she holds the world record in the over 100 years old, Dr. Akhter Jawade-Consultant Radiation Oncologist at Apollo Gleneagles Cancer Hospital, along with three COLORS PinkathonKolkata mascots who expressed their wholehearted support for the noble cause.Committed to encourage progressof women and move forward in life, India’s leading entertainment channel, COLORS has extendedfull partnershiptowards this cause by partaking in spreading the message of ‘wellbeing of women’ through this initiative.
A crusader for women empowerment, Raj Nayak, COO – Viacom18 said, “Initiatives like Pinkathon are a great way to boost the confidence of women and strengthen the belief that women can do wonders! COLORS Pinkathon not only works for the wellbeing of women but also encourages meaningful participation of women in all aspects of life. COLORS has always lauded the contribution of women in a big way, be it at workplace or through the content it showcases. With such associations weenvisage a better future for our women who nurture and shape us.”
Expressing delight on the launch of the second edition of COLORSPinkathonKolkata 2018 – Inspiring Partners Bajaj Electricals founder Milind Soman said, “We are very excited to bring COLORSPinkathon to Kolkata for the second time. We are confident the city and its people will support us and help make this run a humungous success. Pinkathon is more than a Marathon. It is the seed of change and the beginning of a movement that is carried forward by a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women, first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself.”
The fitness icon further added, “Fitness is liberating. If a culture of regular exercise and fitness must take root in India, our women need to become aware about the benefits of fitness. They need to be able to get out and run, which doesn’t happen enough due to various cultural reasons. We now organize Pinkathon in eight cities. More than 10000 women run at each of these events at the VWashplus3km, 5km, 10kmand 21km distances. They run in running gear but also in sarees, salwar kameez, hijabs or whatever attire they deem fit and keeps them comfortable.”
Reema Sanghavi, Co-Founder Pinkathon & Managing Director, Maximus MICE & Media Solutions Pvt. Ltd.said,“We have started the new year on a fit & healthy note with ColorsPinkathon already being organised in Bengaluru and Hyderabad in India as well as in Kathmandu. Kolkata is the third city where ColorsPinkathon is being organised in 2018 in India. Kolkata issoon becoming a runner’s paradise and haven for fitness enthusiasts. We would like more women to take up their health seriously and participate this year.Besides Bangalore, Hyderabad and Kolkata, Pinkathon will be conducted in various other cities like Delhi, Chennai, Guwahati, Puneand Mumbai in 2018. The multi-city national event has received an overwhelming expression of support with over 100,000 women of all ages, across different walks of life having participatedlast year. This number is expected to grow in leaps and bounds in 2018. The campaign will be supported by an integrated communication plan which includes several pre- event activities like training runs for baby wearing mothers, first time women runners, cancer survivors and visually impaired girls. We have introduced several new events to encourage running across the strata of the society and age groups as well as differently abled. There will also be an extensive online campaign to reach out to the masses and help the movement grow. We have started the traditional attired cycle really and the Fearless MidnightRun to encourage more women to step out of their homes and take up their health seriously.”
Anant Bajaj – Joint Managing Director – Bajaj Electricals Ltd.said”Bajaj Electricals Ltd. has always collaborated with platforms that have worked towards women empowerment. We strongly feel that empowerment goes far beyond giving equal rights to women. It is about making women confident enough to trust themselves, act independently and most importantly to take control of one’s own health and well – being. Pinkathon is an excellent platform through which we can achieve the objectives and at the same time women can be made aware of dreadful disease such as Brest Cancer through a Fitness Drive. We hope to continue this association with Pinkathon for the years to come as well.”
As a precursor to the main day, the team is organising unique events such as the Cancer Shero Trek for the cancer survivors. This event is dedicated towards felicitating these inspiring people. Starting with a trek, this event felicitates the inspiring Cancer Survivors honouring them with an “I Inspire” medal. In COLORS Pinkathon Kolkata, more than 50 Visually Impaired girls would be participating in the different run categories. To prepare them for the main day, unique training sessions are designed with the help & coordination of sighted runners. COLORSPinkathon Kolkata – Inspiring Partners Bajaj Electricals is organising special training runs in various parts of Kolkata for the registered participants who have requested training for the main day. Anjana Mondal was announced as the mascot for the visually impaired squad who will be the running the VWashPlus 3km. 20 hearing impaired girls would be also participating in the VWashPlus 3km category. Mrs. Sova Das, a Cancer Survivor was announced as the mascot for the 5KM category run and RJ Nilam from Red FM was announced mascot for 10 km. All of them were presented with their first bibs.
As one-of-a-kind initiative, every single participant of COLORSPinkathonKolkata-
Milind Soman also highlighted the concept of Pinkathon Ambassadors in every city who are passionate, extraordinary, committed men & women connecting for one cause –‘health for every woman’. Each Pinkathon Ambassador is a part of the Pinkathon core team and registers all the women in their circle of influence. Pinkathon inspires everyone who believe that together, we can do more. Various initiatives are undertaken by the Pinkathon Ambassadors to connect with women across various strata of the society. ‘Pinkathon goes to School’ is another interesting concept to encourage Mother-daughter teams to run together. The idea is to encourage health & fitness at every age. There are over 300 Pinkathon ambassadors across cities working selflessly towards promotion the cause.