Sellers from India are all set for the Black Friday and Cyber Monday, which are regarded by consumers as the beginning of the Christmas shopping season in the US. Amazon is enabling thousands of Indian sellers to make the best of Black Friday, Cyber Monday and the Christmas season in USA by providing millions of consumers residing in the US, access to a wide range of ‘Made in India’ products on Amazon.com.
More than 1,000,000 units of products across over 25,000 categories such as consumer durables, kitchen utensils and cookwares, clothing and fashion accessories, luxury items, home décor, travel bags, sports equipment etc. have already been shipped to Amazon Fulfilment Centres in the US to facilitate One-Two Day delivery at customers’ doorstep through “Amazon Prime” program. Sellers from India are also enabling expedited shipment for products to be shipped from India to their US customers within 3-5 days from date of order. The specially curated selection this year also includes thousands of carefully-chosen products from leading Indian ethnicwear brands like Biba, FabIndia and Manyavar that are popular across the globe for their beautiful intricate designs, bold patterns and bright colours.
Amazon’s Global Selling Program facilitates easy, simple and convenient access for all Indian sellers – including entrepreneurs, SMEs, manufacturers – to sell their ‘Make in India’ products to consumers across Amazon’s nine global marketplaces. The program has witnessed a 70% increase in seller base as compared to last year and offers sellers a comprehensive end-to-end solution that includes assisting sellers with imaging, logistics, tax advisory and remittance. With over 25 million Indian products listed on Amazon’s global marketplaces, Global Sales has expanded selection of popular Indian products into several categories.
“Our Global Selling program launched in May last year has witnessed phenomenal success in a short span of time and we have already empowered over 18,000 sellers through this program to have unprecedented reach across international markets and scale greater heights. In the past few months, Amazon has identified top selling products in the US, closely engaged with sellers to provide them insights on these bestsellers and has worked backwards to enable them to offer products in these categories to global customers at best prices. Indian sellers who participated in the Black Friday and Cyber Monday sales last year witnessed growth in range of 2X to 10X for each of the 2 days and we expect a bumper season this year as well.” said Mr. Gopal Pillai, Director & GM, Seller Services, Amazon India.
Electronics, kitchen utensils and cookwares, apparel and lifestyle products, luxury items, home décor, laptop bags, leather messenger bags, leather journals, and sports equipment and accessories witness a very high demand from consumers during these events. The selection also includes products from Himalaya in organic & Ayurveda health supplements, Newnik, 24 Mantra Organic and Fit and Glow in healthcare & personal care and offerings from leading cotton bedding exporters from India. Additionally, a vast collection of unique products from Indian sellers such as organic powders (Henna, Indigo, Multani Mitti, Moringa, Amla), healing crystals, fish-eye lens for iPhone etc. will be made available to customers on Amazon.com.
Mr. Pankaj Gupta owner of Rustic Town and a seller under this program, has shipped a wide range of leather diaries and messenger bags for the sale. He said “We are grateful to Amazon for allowing us to showcase our products to millions of global customers and leverage this shopping extravaganza. Black Friday & Cyber Monday are very popular shopping days in the US and we have witnessed overwhelming response from customers for our products last season. We expect the same momentum to continue this year as well and are well stocked, geared-up and excited for the coming weekend.”
The fourth Friday of November each year is earmarked for Black Friday where retailers in the US offer exciting discounts to customers. The four day long Black Friday weekend ends with Cyber Monday. These four days have emerged as the biggest holiday shopping season in the US.