HSBC’s Helping Hands Mela, a unique annual event that brings NGOs from across the country into HSBC’s premises, is scheduled this year from 9 October to 17 October, 2017.
During this period, HSBC invites local NGOs into its branches to display their products, which ranges from arts and craft, accessories, hand crafted jewelry, home linen, stationary, diyas to food items such as jam, pickles and chutneys. It gives NGOs and communities an opportunity to sell its products at prime HSBC locations to customers and the public. The proceeds of the sale go towards supporting the causes and the communities the NGOs serve.
This is the 17th year of the Mela and around 70 NGOs will be participating in 22 HSBC branches across 11 cities. Branches in Bangalore, Chandigarh, Chennai, Gurgaon, Hyderabad, Kochi, Kolkata, Mumbai, New Delhi, Noida, Pune will host the Mela. The Mela also provides HSBC employees an opportunity to interact closely with NGOs and understand the issues facing communities around them.
Aloka Majumdar, Head of Corporate Sustainability, HSBC India said, “We welcome all our customers and the public to the Helping Hands Mela being held at our branches. Together, we can make it a huge success by purchasing products displayed, thus raising funds which will be put towards the development and welfare of communities.”. HSBC takes pride in its contribution to communities in the areas in which it operates and is a responsible corporate citizen working in the areas of education, financial inclusion, environment and climate change.