Buoyed by robust sales during the Ganesh Chaturthi and Onam celebrations, Hero MotoCorp is aiming for its highest-ever festive season sales this year, in order to further consolidate its market leadership.
Hero MotoCorp, which recently surpassed 75 million units of two-wheelers in cumulative sales since its inception, will also be celebrating this milestone by rewarding its customers.
We will be rewarding our customers for reposing their faith and trust on our products and service, enabling us to reach this significant milestone. We are looking at healthy double digit growth during the ongoing festival period over last year. We have just rolled out a product and region-specific strategy comprising innovative customer engagement programmes and communication initiatives targeting clearly-identified consumer groups.
All our customer activation initiatives for the upcoming FIFA U-17 World Cup have also been seamlessly ‘Integrated’ into the overall strategy for the festive season. We are reaching out to our targeted customer groups through these initiatives across the print, television, digital and social media platforms.
During the festive season last year, Hero MotoCorp surpassed one million units in retail sales even before the peak-sales day of Dhanteras, and the Company is confident of overtaking its own record this festivals.
The FIFA Under-17 World Cup – of which Hero is the ‘National Supporter’ – has come as an additional shot in the arm for the company as it will be played between October 6-28 – thus covering the entire festive period. The much-awaited football extravaganza involving 24 countries from around the world – the first-ever FIFA event to be held in India – will be played in six cities – Delhi, Kolkata, Mumbai, Goa, Kochi and Guwahati.
Hero has already initiated intense customer engagement programmes by organising a ‘Trophy Tour’, under which the actual FIFA trophy is taken on a tour to all the Hero dealerships in these cities.
“The Trophy Tour has been an overwhelming success with unprecedented footfalls at our dealerships as youngsters are flocking to our outlets for having a look at the actual trophy, clicking selfies with it and sharing the photographs on social media. This is driving enhanced footfalls and conversions at our dealerships. Additionally, we have also initiated an innovative ‘World Bike’ design contest for the fans,” the spokesperson said.
The current fiscal (FY’18) has began on a positive note for Hero MotoCorp. The Company clocked its best-ever despatch sales in the April-June period with 18.53 lakhs and then registered its highest-ever sales in any single month in August with 6.78 lakhs units – the fourth consecutive month of six-lakh-plus despatch sales for Hero MotoCorp.