Herbal Organic Infusions focused on Wellness

Tea is one of the oldest beverages in the country, and tea industry makes one of the most competitive and challenging market both in terms of product and competition. Today, India is one of the largest tea producers in the world itself. The Indian tea industry has grown to own many global tea brands and has evolved into one of the most technologically equipped industries in the world. Typhoo Tea’s latest wellness range has various health benefits. These products are great for gifting purpose too.

Typhoo’s brand philosophy is bringing to the tea lovers the finest tea experience for every consumption moment! Thus we have the widest varieties to offer for consumption- any time of the day catering to every palate and mood

Eclectic and flavourful blends are developed and blended in our state of the art facility in the heart of the world’s finest tea growing regions. The teas are packed individually in heat sealed envelopes to preserve their freshness and unique character. Typhoo’s fine blends are enjoyed all over the world in 50 countries, an experience now available in India as well.

With a rich history dating back to 1903, Typhoo – Britain’s favourite for over last 110 years – has a tradition of making the finest teas and infusions. Strong, flavourful & aromatic, our brews indulge enthusiasts the world over.

The range offers rejuvenating experiences through a variety of high quality specialty teas, and 100% caffeine free Organic & Fruit Infusions as well as is the first in India to offer a Tea Decaf for the conscious tea lover.

 

The Typhoo range in India consists of over 25 tea and herbal infusions ranging from;

  1. Speciality Black Teas – Classic Assam, English Breakfast, Darjeeling, DECAF Tea, Assam Gold
  2. Flavoured Teas – Masala chai, Cardomom, Ginger, Earl Grey

Green Tea (7 varieties) – Pure Green (Natural), Traditional Tulsi, Lemongrass, Jasmine, Moroccan Mint, Masala, Lemon & Honey

Fruit Infusions (5 varieties) – Orange Spicer, Lemon & Lime Zest & Black Currant Bracer. Launching in January – Pomegranate Ruby and Apple & Cinnamon Twist

Organic Herbal Infusions (2 varieties) – Pure Chamomile & Pure Peppermint

Pyramid teabags – these are full leaf teas – 4 variants available in Hotels at the moment

 

The brand has launched  a new range of Herbal Organic Infusions focused on Wellness! Brand not of the new range is below:

 

As one earth we are moving towards a lifestyle that is more considerate, more inclusive and kinder to oneself and to the planet we live on. Over the years, Typhoo Tea has been synonymous with innovations in products, convenience of consumption and a drive to stay relevant to new generation consumers. We have also been mindful of being a tea brand that holds nutrition and wellness at the core of its offering.

Taking that commitment a step further, we are proud to introduce our new Premium Range of Organic Herbal Caffeine-Free products – a wellness range sourced from the finest farms and estates, crafted by renowned herb and fruit master blenders from the purest natural ingredients. Comprising of three variants: NIGHT TIME, ROOT REMEDY, SLIM TEA. This range is the perfect organic herbal blend of natural elements required to provide holistic health benefits for both mind and body.

The convenient dip-bag format, factors in today’s lifestyle and makes the consumption of this herbal range quite a breeze and a natural fit in your urban lifestyle, however rushed it might be. Enabling all to add a dash of nature’s goodness to their lifestyle, and enjoy a rejuvenating cup of Typhoo Organic Herbal Caffeine-Free infusions, any time of the day, as often as they please.

 

NIGHT TIME

A relaxing and restorative caffeine free herbal infusion that balances the delicious floral taste of camomile and rose with the refreshing character of spearmint and lemongrass. Mellow and smooth, these herbs are known to have digestive properties and promote restful sleep.

 

 

ROOT REMEDY

A caffeine free turmeric infused blend with natural detoxifiers and immunity boosters. The aromatic and earthy notes of Indian ginseng root combined with flavourful cinnamon and ginger, naturally support your wellbeing.

 

 

SLIM TEA

A metabolism boosting caffeine free herbal blend of fennel, liquorice, lemongrass, senna and psyllium husk. These herbs are known to assist natural weight loss and digestion.

Our Organic Slim Tea is a perfect choice for the health conscious tea drinker.

 

Industry Outlook:

Tea is one of the oldest beverages in the country, and tea industry makes one of the most competitive and challenging market both in terms of product and competition. Today, India is one of the largest tea producers in the world itself. The Indian tea industry has grown to own many global tea brands and has evolved into one of the most technologically equipped industries in the world

Facts:

  • 70 percent of its tea produced is consumed within India
  • India’s tea consumption has expanded resulting in production of 1.2 million kg in 2016
  • Tea consumption is estimated to be growing at 5-7% per annum in line with the population growth and is now a fully matured category
  • The total branded or the packaged tea (in various forms) market in India is ~9500 crores growing at a CAGR of 5%.

The Tea bag business growing rapidly at the rate of 20-25% and is sure to reach a mark of Rs 500 crore industries

  • Tea bags is a value driven sector, estimated around 325 cr.
  • Green Tea market being 210 cr; growingat 25-30% year over year
  • Despite the availability of various other beverages such as fruit juices, soft drinks and coffee, tea still remains the staple beverage in India.
  • The green tea growth is almost fast catching up. Green tea loose has also become quite popular.

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