Kolkata:In conjunction with the upcoming prime festival in Kolkata- Durga Puja, Panasonic India announced the eighteen winners of its two month long Microwave Oven Cooking Contest conducted at six Reliance Digital stores: Reliance Avani Mall, Reliance Satyam Tower, Reliance Sun City Barasat, Reliance Ideal Plaza, Reliance Diamond City and Reliance Gariahat spread across Kolkata. This is the 3rd Edition of Microwave Oven Cooking Contest that Panasonic has organized for its valued customers, ever since its inception in 2014. The theme for this year’s contest is “Healthy & Fun Food; Easy to Cook” and Panasonic India received 35 entries per store. The event was judged by Celebrity Chef, Cookery show host & Columnist Mrs Sarmistha Dey & Chef Sarabjit Singh.
The contest commenced on 20th September, 2016 and preliminary rounds were conducted at the Reliance Digital outlets. Celebrity chef Sarmistha Dey also conducted a Zero Oil Cooking Class during each preliminary event, highlighting the benefits and ease of making Zero Oil food in Panasonic Microwave ovens which received a very positive response from the audience present. At each event participants rustled up not just Regional delicacies using age old Bengali cooking techniques like Bhaapa ( steaming) & Bhaaja (Dry Roasting & air frying ) now made easier in a state of the Art Panasonic Microwave oven but also ever popular Classics like Cakes, Biriyani, Brownies, Fish & Chicken Curry, Coconut Ladoos, Chaana Pora etc.
Mr. Debsankar Basu, Regional Manager –East Region , Panasonic India, said, “We are happy that we are starting off with Durga Puja celebrations in such a unique way, people have showed interest more than what we expected and we have received a positive response. The contest has helped us create a momentum for our Zero Oil food microwave oven range for the upcoming festive season.”
He added, “It is important for a brand to connect with its audience. These activities help us in building customer trust as it provides touch and feel experience. This is the 3rd year of this contest and it has again created a huge buzz and generated brand awareness for our Microwave category.
The Grand Finale was conducted at ‘The Conclave’ and the winners received attractive gifts as gratification. Participants also received certificates from Panasonic and a participation gift from Reliance Digital.