Godrej Interio aims to strengthen presence in the West Bengal and eastern markets

 

Anil Mathur, COO, Godrej Interio with Rituparna Sengupta

Godrej Interio, India’s leading furniture and interior solutions brand, today opened a new franchise outlet in Kolkata. Spread across sprawling 5100 sq. ft, this state-of-the-art store was launched by celebrated actor, Rituparna Sengupta, in the august presence of Anil Sain Mathur, Chief Operating Officer, Godrej Interio. With the new store, the retail brand aims to strengthen presence in the West Bengal and eastern markets.

Located in Merlin Homeland Mall, a landmark in Kolkata known for exclusivity in furniture and furnishing solutions, the store lies in close proximity to the outer ring road and link road. This provides customers with an easy accessibility to the brand. Segmented into Home (3500 sq. ft.) and Kitchen (1600 sq. ft) products, the store offers specially crafted products in home furniture, home storage, and mattress and kitchen segments with modular storage solutions. The kitchen segment offering an array of modular storage solutions using different styles and finishes is the largest selling category in India.

Expressing her excitement on inaugurating the new Godrej Interio store in Kolkata, Rituparna Sengupta said, “I am extremely delighted to be present at the launch of this new store. As an individual who travels excessively and leads a hectic lifestyle, I am aware that finding furniture that suits my style is often a daunting task. One needs to invest considerable time and effort to find aesthetically designed furniture that is built with the utmost quality standards. Godrej Interio is well-known for offering a complete range of home furniture best suited for Indian homes and meeting international standards. I love their consultative approach when it comes to selling since it helps to make the decision-making process much easier and customers end up taking home products as per their lifestyle needs. They have excellent after-sales service which ensures a hassle free customer experience even post purchase. Godrej is known for its trust and commitment towards quality products at a reasonable price. Hence, I am excited that Godrej Interio has opened a new store in my own city.”

Speaking on the importance of Kolkata market, Anil Mathur, Chief Operating Officer, Godrej Interio, said, “Kolkata is a lively metropolis and remains one of our most important markets since its residents have always had a fondness for designer and modular home furniture. Godrej Interio has a strong foothold in West Bengal market owing to its huge brand recall and significant customer base in the region. The market contributed nearly Rs. 200 crores to our overall revenues last year. Owing to its favourable location and our strong brand recognition, we are certain that this store will further expand our reach, bringing in more patrons into the rapidly expanding Godrej Interio family.”

The home furniture segment in India is estimated to be around Rs. 50000-crore. From the national addressable market, the organized players have a market share of 20%. From a state perspective, West Bengal market is estimated to contribute about Rs. 5,000 crore.

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