Kolkata : The entry-level smartphone market in India has seen a lot of attention over the last few years. Gone are the days when budget users had to compromise on the features. Nowadays smartphone brands are offering decent specifications on their entry level phones. But as the standard has risen in the past couple of years, consumers feel that they should get better specifications.
Samsung has taken a step away from competing on specs and this time it is focusing on offering interesting new usability tweaks that could potentially be a big deal for a lot of users. The Samsung Galaxy J2 (2016) brings something new and fresh to the table. A fresh take on notifications and how to display them better. Samsung has also done a lot of optimizations to create a smooth everyday usage experience without compromising battery life and performance.Samsung remains to be the largest sellers of 4G devices in the country, with the technology taking off in a big way. Two-thirds of all smartphone shipments in the country are now 4G devices, and Samsung says its sales reflect that number.
Galaxy J2 2016 is a follow up version of the Galaxy J2 launched in 2015, which is currently India’s top selling smart phone. It is also an addition to Samsung’s 4G enabled smart phones portfolio, which forms over 60% of the 4G market in India today. Galaxy J2 2016 has been re-engineered, re-designed and re-loaded with new ‘Make for India’ features such as Turbo Speed Technology (TST), a revolutionary innovation which results in superior device performance, and Smart Glow, a next-gen colour LED notification system for the convenience of the user. TST is a revolutionary innovation which results in superior device performance including native apps loading up to 40% faster than devices with double the RAM.
Galaxy J Max is designed for those who are looking for a complete entertainment experience on a mobile device. Building on this insight, Galaxy J Max offers a 7-inch WXGA display for an immersive viewing experience, along with 4G VoLTE connectivity for fast downloads and streaming. Its 4,000 mAh battery enables full day media playback. With up to 200GB expandable memory, users need not worry about running out of space for storing their favourite content. With more than 50% of online video consumption occurring on mobile devices, Samsung’s proprietary Ultra Data Saving (UDS) mode will also enable consumers to save up to 50% mobile data.
“At Samsung, we are always looking for ways to enhance user experience and drive consumer delight. With the advent of 4G, exponential increase in app usage and ensuing need for multi-tasking, consumers are on the lookout for high performance device. With Turbo Speed Technology, Samsung engineers have made a quantum leap in optimizing the operating system and hardware to provide consistent best-in-class performance out of the box and over time. Samsung Galaxy J2 2016 also comes with an innovative ‘Smart Glow’ notification system which has a wide-range of utility benefits while also adding a fresh new design element to the device. The Samsung Galaxy J Max with 7’’ screen is designed to offer consumers the best entertainment consumption experience on a smart device,” Mr Manu Sharma, Vice President, Mobile Business, Samsung India, said.