First Partners, India’s premier business outcome focused communications consultancy, today announced that it has been named as the Asia Pacific 2018 New Consultancy of the Year by The SABRE Awards, Asia Pacific, held recently at Singapore. The SABRE Awards are the world’s largest PR awards programme, recognising superior achievement in branding and reputation in North America, EMEA, Asia-Pacific, Latin America, South Asia and Africa, delivered by The Holmes Report, the authoritative voice of the global public relations industry. The industry honour vindicates First Partner’s acceptance as a rapidly succeeding communications firm with a strong, effective, and highly differentiated value offering for its clientele. This recognition comes close on heels of a string of awards won by the firm for its campaigns at the Sabre South Asia, winning 1 Diamond Sabre, 3 Gold Sabres and 5 Certificates of Excellence, among the highest for PR firms in the region. The firm has also won 1 Gold Sabre at the Sabre Asia Pacific.
According to Atul Ahluwalia, Founding Partner, First Partners, “We are honoured to be recognized as the New Consultancy of the Year in Asia Pacific. Being a new firm provides us a unique opportunity to leapfrog and adopt newer ways of addressing the public relations market. In line with this, we are creating several path-breaking products and solutions for our clients.”
Dilip Yadav, Founding Partner, First Partners, said, “First Partners is attempting to pioneer a unique way of delivering public relations services by strongly linking them to business results. We believe that our Business Outcome Communication framework provides us a distinct edge to develop communication programmes which are highly effective and category winning.”
Commenting on the honours, Santanu Gogoi, Founding Partner, First Partners, said, “We are deeply moved by this recognition from our peers across the APAC region and this is something that belongs to each team member. I am proud that First Partners’unique intrapreneurial model is making us the destination for the best communicators in the industry.”