KarenDavidson, Creative Director of Harley-Davidson’s General Merchandise line and the great-granddaughter of Harley-Davidson co-founder William A. Davidson,hosted a Ribbon Cutting Ceremony and Grand Opening event in the south city mall Kolkata for the grand opening of Harley-Davidson Apparel store. The lifestyle apparel-focused store is aimed at 18 to 35-year-olds who seek what the Harley-Davidson brand represents – authenticity, freedom and a form of self-expression.
Earlier in 2018, Harley-Davidson Motor Company announced that it entered into an agreement with G-III Apparel Group Ltd. for G-III to design and distribute Harley-Davidson lifestyle apparel throughout Asia. The collaboration, of which the Kolkata south city mall store is an example, is in sync with Harley-Davidson’s long-term strategy to build the next generation of riders, in part, through lifestyle apparel. Under the agreement, G-III will develop a network of Harley-Davidson apparel stores in the Asia Pacific region.
“The apparel line embodies Harley-Davidson’s history and American motorcycle culture, featuringunique details, stylish silhouettes and high-quality fabrics which allow customers to express their own distinctsense of style. This is a great way to start someone’s journey with our brand, even if they aren’t motorcycle riders just yet,” said Karen Davidson.
Karen Davidson officially joined Harley-Davidson Motor Company in 1989 and was one of the original co-creators of the branded line of apparel and accessories – Harley-Davidson MotorClothes. In 1991 Harley-Davidson received an award from the Council of Fashion Designers of America for being a major fashion influence. She has been instrumental in the launch of high-level performance riding gear and has been involved with the design, brand positioning and expansion of the Harley-Davidson apparel collections since the launch of H-D MotorClothes.