FIRST HARLEY-DAVIDSON APPAREL STORE AIMED AT YOUNG ADULTS OPENS IN KOLKATA

Karen Davidson at the launch of the 1st Motor Cloth Store of Harley Davidson in Kolkata

KarenDavidson, Creative Director of Harley-Davidson’s General Merchandise line and the great-granddaughter of Harley-Davidson co-founder William A. Davidson,hosted a Ribbon Cutting Ceremony and Grand Opening event in the south city mall Kolkata for the grand opening of Harley-Davidson Apparel store.  The lifestyle apparel-focused store is aimed at 18 to 35-year-olds who seek what the Harley-Davidson brand represents – authenticity, freedom and a form of self-expression.

 

Earlier in 2018, Harley-Davidson Motor Company announced that it entered into an agreement with G-III Apparel Group Ltd. for G-III to design and distribute Harley-Davidson lifestyle apparel throughout Asia. The collaboration, of which the Kolkata south city mall store is an example, is in sync with Harley-Davidson’s long-term strategy to build the next generation of riders, in part, through lifestyle apparel. Under the agreement, G-III will develop a network of Harley-Davidson apparel stores in the Asia Pacific region.

 

“The apparel line embodies Harley-Davidson’s history and American motorcycle culture, featuringunique details, stylish silhouettes and high-quality fabrics which allow customers to express their own distinctsense of style. This is a great way to start someone’s journey with our brand, even if they aren’t motorcycle riders just yet,” said Karen Davidson.

 

Karen Davidson officially joined Harley-Davidson Motor Company in 1989 and was one of the original co-creators of the branded line of apparel and accessories – Harley-Davidson MotorClothes. In 1991 Harley-Davidson received an award from the Council of Fashion Designers of America for being a major fashion influence. She has been instrumental in the launch of high-level performance riding gear and has been involved with the design, brand positioning and expansion of the Harley-Davidson apparel collections since the launch of H-D MotorClothes.

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